Zara Studio’s Spring 2025 Marketing campaign is a Boho Dream


Zara Studio debuts its spring-summer 2025 marketing campaign. Picture: Zara / Steven Meisel

Zara Studio’s spring 2025 marketing campaign is a daring combine of recent glam with the bohemian spirit. Photographed by Steven Meisel, the marketing campaign, titled On the Street, embraces contrasts. The vibe combines avant-garde design with free-spirited power.

Zara Studio Spring/Summer season 2025 Marketing campaign

The black-and-white portraits spotlight the gathering’s intricate particulars, from fringed tops to sculptural equipment. The season is outlined by flowing but structured silhouettes, with fluid clothes that includes sportswear-inspired necklines, layered jewellery, and summary gildings.

The colour palette stays grounded in earthy tones, with garment-dyed textures including depth. The solid of fashions exhibits distinctive ensembles together with mussed tresses for understated glamour. Styled by Karl Templer, the appears mix rock-and-roll glam with Western influences.

Embellished bralettes meet tailor-made waistcoats, micro shorts, and voluminous blouses, whereas gladiator sandals and metal-studded belts add an edge. With inventive route by Fabien Baron, the marketing campaign’s cinematic aesthetic channels a sense of self-expression.



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