In contrast to the Fleshlight, which is flamboyantly anatomical in design—some variations are even molded to resemble the crotches of particular person porn stars—the eggs are downright discreet. “It seems like a enjoyable tech product, though it’s not that techy. And it appears nearly asexual,” Lieberman says. She thinks the eggs appear to be what Apple would possibly launch if it ever obtained into the intercourse toy market.
Tenga says all of those decisions are deliberate: Approachable aesthetics have at all times been a key a part of the corporate’s enchantment. “For many individuals, the eggs have been the primary time they noticed a intercourse toy that didn’t appear to be a intercourse toy,” says Andreas Nishio, a longtime Tenga worker.
“Many individuals nonetheless have of their coronary heart a sense that intercourse toys are shameful or soiled. However this can be a cute little egg. It’s a lot simpler for them to select up.”
Tenga now considers itself as a life-style firm greater than the rest, with a give attention to wellness. In Japan, its merchandise choices embody a whole specialty line of streetwear, and its flagship Tokyo retailer is within the upscale Ginza purchasing district quite than neighborhoods sometimes related to intercourse outlets and maid cafés similar to Akihabara.
At this specific second, the nonthreatening and ambiguous look of Tenga’s eggs would possibly make them much more interesting in international locations like the USA which can be quickly changing into extra conservative. In Texas, for instance, there’s presently an effort to introduce laws that might make it unlawful to promote intercourse toys in drugstores.
It’s a part of a wider push to ban or suppress sexual expression. “In case you have a masturbation sleeve that appears like an egg and that might plausibly be bought as, say, a stress-relief ball,” says Lieberman, “in an more and more anti-sex American society, that might permit this product to exist in additional locations.”