Yara Shahidi Leads Gucci’s Mom’s Day Marketing campaign


Yara Shahidi and her mom Kerri entrance the Gucci Mom’s Day 2025 marketing campaign. Picture: Tina Barney / Gucci

Gucci’s new Mom’s Day 2025 marketing campaign looks like flipping via an exquisite household picture album. Shot by famend photographer Tina Barney, Gucci Collectively captures quiet moments between notable moms and their kids.

Gucci Mom’s Day 2025 Marketing campaign

Yara Shahidi wears Gucci GG Marmont Bag in the brand's Mother's Day campaign.
Yara Shahidi wears a Gucci GG Marmont Bag within the model’s Mom’s Day marketing campaign. Picture: Tina Barney / Gucci

Yara Shahidi and her mom Keri, Camille Bidault-Waddington and her son Albert, and Kim Gordon together with her daughter Coco star within the marketing campaign. The scenes unfold in vibrant, richly adorned interiors, with polished marble tables and velvet headboards creating a comfy distinction.

Kim Gordon and her daughter Coco front Gucci's new Mother's Day campaign.
Kim Gordon and her daughter Coco entrance Gucci’s new Mom’s Day marketing campaign. Picture: Tina Barney / Gucci

Shahidi, wearing tailor-made outerwear, pairs her look with a basic GG Marmont bag. Gordon and Coco present a extra relaxed, vintage-inspired vibe with denim, crisp separates, and iconic Gucci equipment just like the Ophidia tote.

Camille Bidault-Waddington and son Kerri front Gucci's Mother's Day ad.
Camille Bidault-Waddington and son Kerri entrance Gucci’s Mom’s Day advert. Picture: Tina Barney / Gucci

Reward concepts showcased embody Horsebit ballerinas, silk scarves, and Interlocking high-quality jewellery. They’re all thoughtfully chosen to have a good time the fantastic thing about lifelong bonds. It’s a tribute to connection, endurance, and memory-making.

Kim Gordon and her daughter Coco front Gucci's new Mother's Day campaign.
Kim Gordon and her daughter Coco entrance Gucci’s new Mom’s Day marketing campaign. Picture: Tina Barney / Gucci



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