April 9, 2025
In partnership with Pure Genesis, Whoop-Tea will introduce a enjoyable and refreshing beverage to the hashish business.
Celebrated entertainer Whoopi Goldberg is taking the hashish business in a daring course with the launch of Whoop-Tea, a beverage that introduces a brand new world of leisure, connection, and tradition.
The crisp mix of iced tea, lemonade, and a 10mg dose of hemp-derived THC is a enjoyable and refreshing drink that Goldberg envisioned as a extra inclusive, conscious, and celebratory option to expertise hashish. In response to a press launch, the EGOT winner stated Whoop-Tea is for individuals who need to “calm down, chortle, and luxuriate in themselves with out the negative effects of alcohol.”
Goldberg’s Whoop-Tea debut is in partnership with main Black woman-owned, multi-state hashish and hemp firm, Pure Genesis. The beverage has develop into one in all 4 within the Genesis line as the corporate continues its mission to redefine the hashish expertise. “That is greater than a product—it’s a press release,” stated Faye Coleman, co-founder and CEO of Pure Genesis. As Whoop-Tea establishes an alignment of “movie star, wellness, and function,” the advocacy-focused firm is “proud to face beside Whoopi to launch one thing this impactful.” Not solely is the launch an extension of endeavors for Pure Genesis, but it surely expands on the success of Goldberg’s WhoopFam manufacturers Whoopi & Maya, medical hashish merchandise that honor the plant as an “earth-born useful resource” to alleviate ache, and Emma & Clyde, premium hashish merchandise for adults.
The Shade Purple star’s newest enterprise enterprise fuels her perception within the energy of hashish, “not only for wellness, however for pleasure.” In 2018, she mentioned with The Weekend Field, the effectiveness of hashish on ladies that suffer from menstrual ache, a distinct segment market that makes up an awesome fraction of the inhabitants.
An official Whoop-Tea launch occasion is scheduled for June 5 in New York Metropolis. The event will deliver collectively business leaders, tastemakers, and an unique visitor record that may rejoice the Whoop-Tea beverage, which is projected to generate tens of millions in income.
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