ASB grew to become a pacesetter in squash court docket manufacturing and maintained this place for many years, together with a mid-2000s introduction of a brand new glass-based floor and glass enclosure setup that’s turn out to be the usual for squash competitions worldwide.
Christof joined the corporate to succeed his father as CEO in 2012, and ASB started specializing in LED surfaces. The primary such product was a easy ground show known as “ASB Multisports” that would change between markings for varied hardcourt sports activities like basketball, volleyball, and handball. By 2015 the corporate had additionally developed “ASB Lumiflex,” the fuller LED show court docket I dribbled throughout in Orlando.
The corporate shifted focus to gaining official approval from FIBA, the world’s governing basketball physique, in the course of the Covid-19 pandemic, and it succeeded in 2022 when FIBA modified the principles for official allowable enjoying surfaces to incorporate glass along with conventional wooden. ASB’s first official FIBA occasion was the under-19 Girls’s World Cup in 2023.
Latest shopper installations embody European basketball groups Bayern Munich and Panathinaikos, each of which have performed all their house video games in the course of the 2024-25 season on ASB courts; NBA All-Star Weekend 2024 in Indiana, which utilized ASB for a number of occasions together with the dunk and three-point contests; the College of Kentucky’s “Massive Blue Insanity” occasion in 2024; plus a number of different professional and collegiate groups or amenities throughout a number of sports activities.
Business and fan engagement alternatives abound with this expertise, which opens the court docket up as an enormous clean canvas. Among the time, the floor seems identical to a conventional parquet enjoying floor, with life like pictures of wooden panels. Immediately, although, it might remodel into one thing else.
When free throws are shot throughout a basketball recreation, as an illustration, most gamers are likely to spend 45 to 60 seconds standing on one facet of the court docket. ASB purchasers can use the obtainable house on the opposite facet of the ground to, say, present a graphic on the shooter’s free-throw proportion—with an accompanying model companion’s brand proper alongside it.
“This floor has allowed us to utterly reimagine how we join with followers and the way we ship worth to our industrial companions,” Thanos Bichtas, head of selling for Panathinaikos, tells me in an e mail. “Whether or not it’s dynamic intros with customized court docket animations, or stay visible results that react to huge performs, we’re now providing a stage of visible storytelling that transforms the sector into an interactive expertise.
Bichtas says the court docket has turn out to be a high-impact platform for model visibility. “And crucially, it doesn’t disrupt the fan expertise; it enhances it.”
Infinity League, an indoor soccer league with groups from Germany and Italy, makes use of the glass floor to juice up the motion. Photograph courtesy of ASB GlassFloor
Flooring Workout routines
On my go to, I used to be proven a set of kid-friendly actions that would flip these courts into instructional hubs throughout faculty hours, from varied scale renderings of dinosaurs and sea creatures to a characteristic that lets children design mazes to run by. Bichtas says Panathinaikos has already used its ASB court docket to host quite a lot of occasions, from model activations to basketball talent clinics for followers—youthful ones particularly. Christof, a Go-Kart fanatic, envisions a complete racetrack setup on one among ASB’s courts within the close to future.
“When you take a look at an area’s infrastructure, it prices someplace round 250 to 350 million Euros,” Babinsky says. “When you put our ground in there, that’s nearly 1 % extra of the general price range. However having that ground in there’ll enable the sector for use way more usually, as a result of abruptly you don’t have an area used for a house recreation each two weeks. No, you possibly can have children in there Monday morning.”