Beyoncé introduced one other big efficiency to the NFL for this 12 months’s Christmas sport.
Bey—who headlined the Tremendous Bowl Halftime present in 2013 and was a particular visitor performer in 2016—capped off the 12 months of Cowboy Carter with the Halftime Present on the Christmas Day NFL sport, the primary to be broadcast on Netflix. She debuted a number of Cowboy Carter cuts together with “16 CARRIAGES,” “BLACKBIIRD,” “YA YA,” “MY HOUSE,” and “TEXAS HOLD ‘EM.”
The Houston icon additionally introduced out a number of particular company, together with Shaboozey for “SWEET HONEY BUCKIIN’,” Publish Malone for “LEVII’S JEANS,” and Tanner Adell, Brittney Spencer, Reyna Spencer and Tierra Kennedy for “BLACKBIIRD.”
Bey was additionally accompanied by 12-year-old daughter Blue Ivy as backup dancer. Blue began her dancing profession alongside her mom in 2023 for the Renaissance Tour, reducing her enamel in high-energy numbers “My Energy” and “Black Parade.”
In traditional Beyoncé style, her efficiency was accompanied by a cryptic Instagram put up of her waving a flag on a horse. Since Cowboy Carter’s launch, there hasn’t been a tour announcement or official movies, so the Queen is certainly cooking up one thing.
Within the lead-up to the efficiency, NFL government vp of media distribution Hans Schroeder informed Newsweek that Netflix wished to ensure the present would stay as much as the hype.
“To Netflix’s credit score, they form of wished to essentially see if there’s a approach to additional carry and construct this concept that it is actually a primary time of a worldwide giant sport occasion that is distributed globally by a single entity at this degree and magnitude,” Schroeder mentioned. “I feel they had been fascinated by how you can make it even larger and positively including a star of Beyoncé’s degree to the day—on high of what they’re doing with some actually cool openings to have a good time the vacation…. Beyoncé simply is a approach that they thought—and we definitely agreed—that they might additional construct and make it a extremely big day.”