Christmas Day 2024 was full of presents, soccer, and Beyoncé, with hundreds of thousands tuning in to observe the singer’s highly-anticipated NFL halftime present efficiency on Netflix. Some minds, together with one PR disaster supervisor, have theories concerning the much-talked about efficiency, nevertheless, and what it may imply for each Beyoncé and Jay-Z’s picture.
In a reel posted to Instagram, self-described “comms skilled” Jamie Mangrum shared her ideas on the popular culture occasion, claiming that Queen Bey’s workers is making an attempt to “over saturate the media” as a result of they “don’t consider individuals learn the information.” Explaining that she has a profession in disaster media, she echoed recommendation she would usually inform her workers: “Don’t solely observe social media to search out out the impression of stories.”
Mangrum then went on to element the most recent developments in Jay-Z’s authorized battle. As we reported, Jay-Z was named in an amended sexual assault case in opposition to Sean “Diddy” Combs earlier this month, and shortly after Bey’s efficiency, the rapper was hit with a little bit of a setback. Whereas Jay and his lawyer Alex Spiro had requested for his accuser, at present nameless, to disclose herself, Decide Analisa Torres sided with Jane Doe. Within the new ruling, the decide dominated that the accuser can stay nameless for now.
The ruling reads, “the load of the elements ideas in favor of permitting Plaintiff to stay nameless, not less than for this stage of the litigation.” The decide additionally referred to the rapper and his lawyer as “combative” and that Spiro has a “continual incapability to observe the principles.”
In her reel, Mangrum breaks all of this down for her followers, saying that the decide is “principally telling him, ‘Settle down. We’ll get to it after we get to it.’” She then makes the connection that Jay-Z “most likely anticipated” that this information could be popping out the day after Christmas.
Mangrum additionally factors to different facets of the Carters’ very public life, together with latest property purchases and “division of property.” Her remaining prediction? That the “Cowboy Carter” singer will navigate areas in 2025 that “Jay-Z” can’t.
In fact, that is all hypothesis, as many individuals within the feedback of the viral video are extraordinarily fast to level out. Whereas some appear to agree together with her sentiments, many referred to as her video “reaching.” One person wrote, “You simply mentioned a complete lot of nothing whereas carrying glasses.” In a remark with over a thousand likes, one particular person with a background in “company/disaster comms” disagreed together with her take altogether, stating that Beyoncé’s halftime efficiency was booked nicely earlier than this authorized scenario even started and asking her to cease spreading “hate and misinformation.”
Nonetheless, with 2.2 million views and relying on the reel, persons are positively making an attempt to attach some dots in the case of the Carters and their upcoming yr within the public eye.
So, what do you concentrate on the efficiency? Is it giving a large stay music occasion as Beyoncé campaigns her newest album, or is that this all a distraction from a few of her husband’s present authorized battles?