June 14, 2025
Venus and Serena are teaming up off of the tennis court docket to present followers ‘unfiltered’ dialog on their new podcast.
Tennis icons Venus and Serena Williams are launching a brand new podcast on X.
The Williams sisters aren’t any strangers to public talking and the highlight. In August, the Olympians will put their media coaching to make use of. Serena introduced the launch of an unnamed podcast on her X account. The U.S. Open champion promised extra than simply sports activities speak. In response to the Wimbledon champion, each she and Venus will probably be giving their “unfiltered reality. The present, named “Unfiltered Fact,” is produced along with Serena’s 9 Two Six Manufacturing firm.
In a press release to Selection, the Williams sisters expressed pleasure to make use of their voices to weigh in on essential points. Additionally, the champions state the X platform is the place that permits followers to affix the dialog and supply a extra intimate connection.
“We’re so excited to be launching our new podcast, a spot the place we’ll share our private tales, have genuine conversations, highlight essential matters, and snigger rather a lot,” the Williams sisters mentioned in a joint assertion offered to Selection. “This platform offers us the prospect to interact instantly with our followers who’ve supported us all through our careers, and we’re excited to attach with audiences, outdated and new, in a method we’ve by no means accomplished earlier than.”
X Evolving Content material And Declining Userbase
Mitchell Smith, head of unique content material at X, is happy to welcome the sisters to the X’s line-up of reside reveals that embody Khloe Kardashian’s “Khloé in Marvel Land.”
“Venus and Serena are among the many most recognizable and revered athletes on the earth, and their choice to workforce up with X locations them on the heart of our quickly evolving unique content material technique,” mentioned Smith.
Recruiting the Williams sisters so as to add their voices to the platform’s unique content material line-up will hopefully show useful for X. The platform has seen a decline in its person base since 2024.
”Within the 12 months main as much as January 2025, X (previously Twitter) skilled a decline of 33 million customers, representing a 5.3% lower,” International Statistics stories.
The Williams sister’s world recognition might serve to convey just a few misplaced customers again to the platforms. Collectively the ladies are essentially the most profitable sibling athletes on the earth.
RELATED CONTENT: Coco Gauff Turns into First American Girl To Win The French Open Since Serena Williams