Lacoste simply served up one in every of its boldest style moments but. For its 2025 international model marketing campaign, Play With Icons, the French label leans deep into its tennis roots with a twist. The highlight falls on iconic personalities Venus Williams and Adèle Exarchopoulos.
Tennis legend Venus Williams stuns in a pleated skirt, standing barefoot on the design that mirrors The Start of Venus portray. She holds a pearlescent tennis ball with easy poise, combining energy and magnificence in a single shot. Captured by photographer Tyler Mitchell, the picture looks like a modern-day delusion.
Lacoste Play With Icons 2025 Marketing campaign
In the meantime, actress Adèle Exarchopoulos remixes accent styling by sporting the brand new Lenglen bag as a skirt. It’s a cheeky, fashion-forward nod to Lacoste’s sport-meets-style DNA.
Styled by Imruh Asha with set design by Poppy Bartlett, the marketing campaign blends artwork, sport, and private expression. With every body, Play With Icons proves that classics are made to be reimagined. And Lacoste is exhibiting us the way it’s performed, one pleat at a time.