Valentino unveils its spring-summer 2025 marketing campaign, Pavillon des Folies, a theatrical combination of nostalgia and modernity. Below the inventive path of Alessandro Michele, the gathering embraces exaggerated silhouettes, wealthy textures, and complex elaborations.
Valentino Spring/Summer time 2025 Marketing campaign
Glen Luchford’s images enhances this dreamlike imaginative and prescient with smooth lighting and cinematic compositions, capturing a classic and futuristic aesthetic. The marketing campaign highlights putting Italian designs, together with bow-adorned attire, tiered ruffle skirts, and sheer lace hosiery.
A palette of deep reds, crisp whites, and basic blacks reinforces the daring but refined temper. Equipment take heart stage, with the studded Nellcôte bag and Useless clutch providing smooth silhouettes. Kitten-heeled footwear, some adorned with ribbon particulars, full the look.
Styled by Jonathan Kaye, every ensemble tells a narrative, whether or not by Victorian-inspired collars, outsized sun shades, or playful nods to Parisian cabaret. The marketing campaign’s surreal ingredients like masked figures, opulent interiors, and sudden juxtapositions heighten its storytelling.
