February 21, 2025
Co-host Treasure Wilson mentioned, ‘Underdog has helped ‘It Is What It Is’ develop right into a platform to speak sports activities and leisure in probably the most genuine manner.’
Underdog Fantasy has introduced that it has prolonged its partnership with hip-hop stalwarts Cam’ron and Ma$e’s sports activities program, “It Is What It Is.”
With the success of the duo, together with moderator, Treasure “Stat Child” Wilson, the sports activities gaming firm determined to re-up with the crew to proceed their sponsorship of the favored podcast.
“We’re enthusiastic about persevering with our partnership with Underdog,” mentioned co-host Treasure Wilson in a written assertion. “Underdog has helped It Is What It Is develop right into a platform to speak sports activities and leisure in probably the most genuine manner. Cam and Ma$e should not solely mentor figures but additionally grew to become like massive brothers to me, so I’m glad we get to proceed doing what we love…with the help of Underdog!”
Underdog continues to associate with outstanding podcasters like Gil’s Enviornment (headed by former NBA participant, Gilbert Arenas), who simply re-signed with the sports activities gaming platform after changing into the biggest digital basketball present within the nation and the fifth-largest each day sports activities present throughout all platforms. The platform garners greater than 500 million views on YouTube, tens of tens of millions of audio downloads, and billions of impressions on social media.
The success of “It Is What It Is” permits sports activities followers to have one other avenue with Underdog to listen to dialogue from a singular standpoint.
“The present has rapidly grow to be iconic,” mentioned Liz Marro, Chief Advertising and marketing Officer at Underdog. “At Underdog, we concentrate on connecting with followers in a real manner and giving them trustworthy, distinctive discussions about sports activities. We’re excited to associate with Ma$e and Cam’ron to do exactly that, as It Is What It Is continues to shine.”
Cam’ron spoke about how the present started earlier than Underdog acquired concerned when he was the featured speaker at BLACK ENTERPRISE‘s Disruptor Summit in Atlanta final 12 months.
“All of the sports activities exhibits to me have been just about the identical, and also you had completely different personalities on exhibits, however the codecs have been just about the identical. So what I did was I mentioned I’m going to take a position $250,000 into this undertaking. I didn’t even need to spend 250,000, however that was the quantity that I mentioned I’m gonna max out on. If it really works, it really works. If it doesn’t, it doesn’t.”
By the success of the present, it labored.
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