The UGG winter 2024 marketing campaign dives headfirst into snowy escapades. The scenes are captured vividly by Javier Castán’s images. Set in opposition to frosted landscapes, the gathering leans on practicality with out dropping its playful edge.
Rúben De Melo Moreira’s styling fuses rugged waterproof boot outfits with daring pops of colour. In a standout body, a hanging purple coat instructions consideration, paired with snow-ready lace-up boots. The mixture of outsized outerwear and vivid hues sparks a visible heat in opposition to the icy backdrop.
UGG embraces winter whimsy with a dynamic mixture of layering and prints. Chunky knits and colourful scarves break up the monotony of conventional cold-weather put on. A cheerful second within the marketing campaign incorporates a mannequin sprawled within the snow, donning playful ear muffs and floral patterns that radiate youthful vitality.
The marketing campaign crescendos with textured neutrals and rust-toned fits layered beneath plush puffer jackets. Whether or not perched on a snowmobile or tumbling by way of contemporary powder, these photos epitomize winter style.
Ugg Winter 2024 Marketing campaign
