April 9, 2025
Tyla’s new assortment of charms additionally embrace items to spell out “TYGER,” a salute to her rising fanbase
Tyla is displaying like to her “Tyger” fanbase in a brand new marketing campaign for Pandora Jewellery.
The “Water” singer introduced her function as the corporate’s model ambassador via a photoshoot of bijou she designed, which features a not-so refined nod to her followers.
In one of many marketing campaign photographs, Tyla confirmed off her again that includes a necklace that spelled out “TYGER,” the member identify of her loyal fanbase.
The “Pandora Styled By Tyla” assortment additionally contains charms handpicked by the Grammy winner. The items not solely symbolize her skyrocketing music profession, however her South African childhood.
One of many curated charms features a cherry blossom, which connects to the music video for her chart-topping hit, “Water.” One other attraction, a Shark Tooth Mini, represents her South African heritage that shines via her artistry.
“[Pandora] jogs my memory a lot of dwelling as a result of my mother at all times made jewellery, and the birthstone charms remind me of the beads I used to have laying round in my home rising up,” mentioned Tyla on the announcement, as reported by Individuals. “At any time when our mom wished us to not trouble her, she’d give us an enormous container of beads and my sisters and I’d make friendship bracelets all day… Now my Tygers can have matching friendship bracelets with me.”
As seen on Tylaf, the charms may also adorn hoop earrings, necklaces, and bracelets. Fellow “Tygers” that wish to present their love for the 23-year-old songstress can recreate the standout piece as effectively.
“By means of this collaboration, Pandora and Tyla have fun the facility that jewellery holds to seize life’s most unforgettable moments, inspiring a brand new era to embrace their distinctive tales in their very own private expression,” in line with the discharge.
The specifically curated charms can be found on-line now at Pandora’s “Styled by Tyla” web page.
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