Tyla is shining brighter than ever. The South African pop star, identified for her hit tune “Water,” is the brand new model ambassador for Pandora. And he or she’s not simply modeling the jewellery, she additionally helped design it. The Pandora Styled by Tyla assortment is stuffed with private touches, from cherry blossom charms that mark her rise to fame to shark tooth items that mirror her heritage.
Tyla for Pandora
Contemporary off her buzzworthy H&M marketing campaign, Tyla is now channeling that very same star energy right into a deeply private jewellery collaboration with Pandora. Within the marketing campaign photographs, Tyla glows in stacked gold necklaces, charm-packed bracelets, and rings.
Every accent feels daring but significant. With this new assortment, Tyla blends reminiscence and vogue in a approach that feels recent and genuine.
“It jogs my memory a lot of dwelling,” Tyla says. As a toddler, she and her sisters made bracelets with beads their mother stored round the home. That playful creativity is now a part of her signature type. And followers (aka her “Tygers”) can now put on their very own matching friendship bracelets.
