Premium wine and spirits firm, Good Cash LLC (Firm behind the ultra-luxury Le Bon Argent Champagne) broadcasts its latest associate: multi-platinum recording artist, producer TY Dolla $ign. Recognized for his chart-topping collaborations and genre-defying sound, Ty Dolla $ign steps into the posh beverage house as the brand new face of Le Bon Argent Champagne.
“We couldn’t be extra thrilled to welcome TY Dolla $ign to the Good Cash household,” stated Renee Esebag, Founder and COO of Good Cash LLC. “His artistic power, cultural attain, and elevated aesthetic align completely with the imaginative and prescient behind Le Bon Argent. This partnership marks an thrilling new chapter for the model.”
TY Dolla $ign embodies the essence of Le Bon Argent—daring, refined, and unapologetically unique. His affect throughout music, trend, and nightlife makes him a pure match to steer the following evolution of the model.
“TY represents every little thing we stand for—luxurious, innovation, and cultural relevance,” added Rick Rechetnik, CEO of Good Cash LLC, who has over 40 years within the beverage trade and has helped construct many nationwide manufacturers. “That is greater than a collaboration. It’s a motion to redefine how and what we have fun.”
To have fun this partnership, TY and Le Bon Argent will host a personal launch occasion within the Palm Springs space on April 11, 2025, that includes movie star company and a primary style of the champagne and this highly effective collaboration. Ty Dolla $ign can also be scheduled to carry out on the Coachella Valley Music Competition on Sunday, April 13, 2025, which can also be Ty’s birthday!
Le Bon Argent Champagne is solely distributed by Southern Glazer’s Wine & Spirits and is obtainable now at choose wonderful retailers in addition to bars, eating places and nightclubs, and persevering with to increase.