Timbaland, the legendary producer you may not escape within the 90s and the 2000s, has began a brand new music enterprise, and the idea behind it’s… attention-grabbing.
Together with movie producer Rocky Mudaliar and entrepreneur Zayd Portillo, Timbaland has launched an AI leisure firm referred to as Stage Zero, in response to Rolling Stone. The corporate has simply signed their first artist, TaTa, an AI artist that’s powered by the music know-how firm, Suno, in response to MusicTech.
This transfer by Timbaland isn’t too surprising, contemplating that in March of this 12 months, the producer sat down with 2x NBA All-Star Victor Oladipo on his podcast “The Interior Court docket” and acknowledged that AI music is the “solely factor that has a pure soul proper now”
On Instagram, Timbaland posted screenshots of Billboard and Rolling Stone articles saying his AI artist with the caption, “Pondering BIGGER however nonetheless inclusive.”
Whereas Timbaland says he’s enthusiastic about this transfer, the bulk, in truth, all of the followers in his Instagram feedback weren’t.
“Congratulations! You’re the first to brazenly admit to ruining music greater than it already is. I’m unhappy it needed to be you,” wrote one consumer.
“Not that it’ll matter, however I’ll prolly come again fairly regularly to double down on how wack that is. So wild. The very essence of why your music was so completely different then everybody else’s… Smh overlook it,” wrote one other.
“Looking for one optimistic remark… Glad we’re on the identical web page,” wrote one other with laughing emojis.
After all, each time there’s a time to criticize celebrities, customers on X are all the time on the scene of the crime. Annoyed followers went on the app to precise the destructive ideas that they had so as to add to the producer’s announcement.
“Timbaland is ageing like milk. Each time he makes headlines, it’s about one thing extra silly than the final time,” wrote one consumer.
“Timabaland has joined the pantheon of goated legends that misplaced contact and apparently surrounded themselves with folks that don’t know find out how to say ‘this ain’t it’”, posted one other.
Consumer @isaiahjaay1 expressed disappointment on TikTok by saying that, “Timbaland is known as a legend at what he do. So, so that you can be encouraging AI, understanding that it’s taking away from actual creativity, is loopy… I’m getting uninterested in all these robots.”
If Timbaland hoped to have one other legendary music run like he had within the 90s and 2000s, his followers are saying that is not the best way to do it.
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