For the reason that Cowboy Carter Tour started, all anybody can discuss (in addition to Beyoncé herself) are Blue Ivy and Rumi, and TikTok creator Steven Etienne (@thestevensteven) is aware of this. He’s gained 1000’s of followers leaning into the “Supervisor Blue” meme, enjoying a model of “Supervisor Blue” to hundreds of thousands of viewers, taking the enduring meme to a complete new degree.
In every hilarious clip, Steven seems as Blue Ivy, writing lengthy emails to Rumi, Beyoncé and even Jay-Z after every present with in depth notes on their performances. Steven’s Blue Ivy character brings the “supervisor” meme to life, with followers consuming up each single video he posts. We caught up with Etienne, breaking down what impressed him to craft this larger-than-life model of Blue.
@thestevensteven #blueivy ‘s light reminder to #rumi to always remember who they’re ✨🙌🏿 #cowboycarter #beyonce ♬ unique sound – steven
“We’ve all been in a position to have enjoyable with the entire Blue Ivy ‘managerial allegations’ since she was born, just about,” Etienne tells us. “So, after Rumi was first revealed in ‘PROTECTOR,’ I simply had the considered, ‘What if this was really occurring, and Blue Ivy is over right here sending emails to the household down the hallway?’ In my head, it was simply humorous.”
Hundreds of thousands of TikTok customers clearly agree. Typing on a bag of rice, Steven (as Blue Ivy) writes these stern letters to her sister, about remembering to observe the proper steps within the choreography, to cease distracting her mom from doing her job proper, and extra.
@thestevensteven Replying to @Teri-lynn Pringle from hats, lassos, & bows, #rumi stated she’ll do as she pleases! #blueivy #cowboycartertour #beyhive ♬ unique sound – steven
Etienne has additionally integrated some bodily comedy into the bit as nicely. As an alternative of typing on a pc or on his desk to have this impact, nevertheless, he sorts on a bag of rice (to hilarious results). He tells us that utilizing the bag of rice, whereas outlandish and hilarious, was extra of a logistical choice than the rest.
“After I did the video my very first time and I used to be watching it again, I used to be typing on the desk and it was shaking the digital camera,” he defined. “I appeared to my left and I had simply gone meals purchasing … I grabbed the bag of rice and it appeared to work, the cellphone was not shaking and increase, we had been in enterprise.”
@thestevensteven Replying to @•K14• yall had ONE job, now you’ve gotten NO job #blueivy ‘s e mail releasing the crew #cowboycarter #beyonce #cowboycartertour ♬ unique sound – steven
He defined that that the bag “simply so occurred” to sound like a pc, so he saved leaning in, even letting the bag of rice seem within the body. As he explains, the movies are heightened on goal, and he tries to make them as “ridiculous” as he can.
The movies have continued to develop, alongside along with his following. Now, along with the post-show e mail movies, Steven has appeared as each Beyoncé and Rumi, parodying the entire instances Rumi has hyped the gang up. In one clip with over one million views, Steven replied to a remark saying that Rumi was “about to crowd surf,” enjoying Rumi, Bey and Blue as Rumi makes an attempt to leap into the gang of her adoring followers.
@thestevensteven Replying to @solitarily_eclectic 😂🙌🏿✨the #blueivy x #rumi world tour, #beyonce can be there, allegedly #beyhive #cowboycartertour ♬ unique sound – steven
The feedback are at all times crammed with hilarious reactions and options, which Etienne explains to us is the place he attracts loads of inspiration. “The feedback actually inform me what to do,” he says. Now, his followers actually remark about how they will’t await “Blue’s” critiques of every present. An Atlanta-based artist, he acquired to attend the reveals there, which, as we reported, we clearly a few of the finest in your complete run.
Within the days since he began making these movies, increasingly eyes have seen his work. A pinch me second for Etienne got here when host of The Learn podcast Crissle West, gave him a shoutout on a current episode of the present. Feedback had been flooded with followers saying “The Learn” and “Crissle” despatched them there.
@thestevensteven Replying to @naopiotennione Atlanta #cowboycartertour night time 1 was IT. #beyhive did #blueivy ♬ Diva – Beyoncé
As for whether or not or not Etienne plans to proceed this stylized character of Blue, Rumi and Beyoncé submit the Cowboy Carter World Tour? It’s unlikely, at the very least whereas they aren’t performing for us.
“I believe it’s enjoyable to have enjoyable with this entire factor throughout their skilled, front-facing work,” he explains. “However, once they’re not working, I don’t know if its enjoyable to faux like they’re not actual folks and simply make up tales, you recognize? So, I believe as a respect to them, this can solely occur when they’re working.”
He concluded, “There are already folks being like, ‘After the tour you need to do Blue Ivy speaking about this or that,’ and I’m like, one, I don’t know her. Two, she’s 13! Three, it has nothing to do together with her work as an expert dancer proper now.” As soon as this tour is completed, he’ll be “leaving” the Blue Ivy character alone, and we’re positive there are many different popular culture figures he can deal with subsequent.
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