The WNBA is ready for opening night time on Friday night time (Might 16), and the basketball world is anticipating one other epic season. To focus on the upcoming season, the W has unveiled a season-long marketing campaign and anthem movie titled “Viewer Discretion.”
The marketing campaign spotlights “the WNBA’s most electrifying, distinctive, can’t miss gamers within the sport.”
All through the season, “Viewer Discretion” will likely be proven throughout a number of platforms, together with on broadcast, on-line, social, streaming companies, and the WNBA app.
The subsequent iteration of “Viewer Discretion” highlights 5 of the league’s hottest superstars, A’ja Wilson, Caitlin Clark, Angel Reese, Napheesa Collier, and Sabrina Ionescu, with their “personal customary advisory warnings, crafted to spotlight every participant’s most unstoppable abilities.”
Wilson, a three-time league MVP, will likely be featured within the first spot, introducing an plain dedication to dominate on the court docket to followers worldwide. From there, audiences can anticipate the remaining athlete movies to drop weekly all through the WNBA season.
Together with the five-player vignettes, the league will function different gamers all through the season, in addition to deliberate content material that echoes enthusiasm round AT&T All-Star Weekend and the playoffs.
Talking with BET.com, Phil Prepare dinner, Chief Advertising Officer of the WNBA, shared that the marketing campaign was created to capitalize on W’s unprecedented recognition.
“I believe we felt the anticipation this yr, not like any yr we have had earlier than. Final yr, we weren’t absolutely conscious of the momentum and response from the followers, media, and companions. Now that we have had a yr of it, we’re anticipating much more progress and extra power inside the league,” Prepare dinner stated.
“This yr, there’s far more pleasure and anticipation. I believe, you recognize, the athletes are simply getting higher on the court docket, so the expectations are going to be larger,” he continued. “I am absolutely assured that the athletes will proceed to play past folks’s imaginations and ship a sport of basketball that’s higher than anticipated.”
The primary spot is ready for launch on Might 17 in the course of the doubleheader when the Las Vegas Aces tackle the New York Liberty, 1pm ET, and the Chicago Sky go up towards the Indiana Fever at 3 pm ET.