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2024 was THAT 12 months for trend.
Throwing matches wasn’t nearly getting dressed— this 12 months trend was a device of self-expression, a catalyst for cultural shifts, and a solution to bridge the worlds we love of music, sports activities, and politics. From purple carpets dripping in designer labels and surprising appears to courtside couture and sports activities tunnel apparel, this 12 months confirmed us that type is in all places.
And so are the Black influencers, celebrities, fashionistas, “it women,” and fashions who create it.
Greater than ever, trend in 2024 cemented itself as a pressure that displays and shapes societal actions. Athletes turned type icons, political leaders redefined energy dressing, and developments born on TikTok remodeled into full-blown cultural phenomena. Whether or not it was Zendaya serving tennis-core perfection or Beyoncé making cowboy couture mainstream, these moments didn’t simply encourage us—they rewrote trend rulebooks.
So, let’s break it down and speak concerning the moments that had us gagging.
The WNBA’s Fashion & Trend Transformation: From The Draft To The Covers Of Vogue
This 12 months marked a game-changing type evolution for the Ladies’s Nationwide Basketball Affiliation (WNBA). Whereas gamers have at all times introduced their distinctive aptitude to trend, stars like Angel Reese, A’ja Wilson, and Kysre Gondrezick elevated court docket couture to new heights. These athletes didn’t simply dominate with performs and baskets—they made daring, trendsetting type statements that shook the style world.
RELATED: Crimson Carpet Gallery: These WNBA All-Star Suits Are A Slam Dunk
All of it started with the WNBA Draft, which felt extra like a Hollywood purple carpet than a sports activities occasion. Crimson carpet moments from the occasion went viral, rivaling any A-list gathering. Gamers shocked in appears from sought-after luxurious labels and indie designers alike.
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Then, the WNBA tunnels turned full-fledged runways, with cameras eagerly ready to seize the drip gamers introduced to each sport. Like different sports activities, tunnel arrivals merged type and sports activities, setting the tone earlier than tipoff.
This mixing of sports activities and trend has amplified visibility for the WNBA, sparking partnerships with luxurious manufacturers, journal covers, and invitations to high-profile occasions. The gamers’ affect reaches past the court docket, inspiring younger athletes and trend lovers to embrace a mixture of athletic and stylish kinds.
Zendaya’s Tennis-Core Development Revolution
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Depart it to Zendaya to make us all need to decide up a tennis racket—or at the very least gown like we did. Throughout her Challengers promo tour, Zendaya, along with her go-to stylist Legislation Roach, redefined preppy athleisure with a tennis-core twist.
From turf-inspired inexperienced ensembles to tennis ball-accented heels, her appears served an athletic edge with high-fashion precision. This wasn’t only a fleeting development; it dominated 2024, influencing all the things from ready-to-wear collections to viral TikTok moments.
Even the resurgence of the bubble skirt—this fall and winter’s must-have backside—has roots in tennis-core. All proving as soon as once more that Zendaya doesn’t simply observe developments; she units them.
Boots, Spurs, and Hats: All About 2024’s Beyonce-Impressed Cowboy Couture
The culure is saddling up, as a result of Beyoncé made 2024 the 12 months of cowboy couture. Very like its RENAISSANCE predecessor, Beyoncé’s Act Two: Cowboy Carter wasn’t simply concerning the music—it was a cultural motion. Impressed by nation aesthetics, the cowboy development featured denim, cowboy boots, hats, and assertion belt buckles. However in true Bey trend, these staples had been reimagined with a contemporary, female twist.
Supply: Julian Dakdouk for Parkwood Leisure / Netflix
The development rapidly transcended Beyoncé’s visuals and outfits, making its solution to runways, closets, and retail shops. That is additional proof (as if we wanted any) that that is Beyoncé’s world, and we’re simply residing in it. The Bey Hive chief’s collaboration with Levi’s solidified the motion, introducing a line that emphasised empowerment whereas difficult conventional perceptions of girls’s trend in music and historical past.
Quick ahead to her 2024 NFL Christmas Day efficiency. Beyoncé closed out the 12 months in beautiful all-white cowboy-inspired ensembles, bringing the development full circle in true Texas type.
2024 – The 12 months Of The Males’s Trend Glow- Up
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2024 wasn’t simply concerning the girls—males’s trend had its personal glow-up, because of Colman Domingo and Daniel Julez Smith Jr.
Colman turned each purple carpet into his private runway. His appearances throughout awards season, particularly on the Critics’ Alternative Awards and the Golden Globes, showcased his aptitude for daring, head-turning trend. The award-winning actor shocked in dramatic capes, daring lapels, and impeccably tailor-made fits, proving that menswear might be something however boring.
In the meantime, Solange’s son, Daniel Julez Smith Jr., made waves on the runway. From his debut with Luar at New York Trend Week to subsequent appearances, the Knowles member of the family redefined male modeling. With the help of his well-known aunt Beyoncé, grandmother Tina Knowles, and mother Solange, Daniel raised the profile of males on the catwalk. His performances added status to the luxurious manufacturers he represented and introduced a way of fantasy to runway displays.
Supply: Cindy Ord/MG24 / Getty
These two icons elevated males’s trend in a means that felt contemporary, thrilling, and unimaginable to disregard. Different slayers that must be talked about this 12 months embody Pharrell Williams, Dwyane Wade, A$AP Rocky, and Lewis Hamilton.
The 2024 Paris Olympics: We’re Right here For The Highly effective Return Of Preppy Trend
The 2024 Paris Olympics didn’t simply convey gold medals—it introduced preppy athleisure again into the highlight. Black feminine athletes like Simone Biles, Gabby Thomas, Jordan Chiles, and Sha’Carri Richardson captivated international audiences with their performances and elegance, influencing trend developments worldwide.
Supply: Pool / Getty
RELATED: Beyoncé Narrates Simone Biles’ Journey To Olympic Gold: ‘Such Magnificence in Her Energy’
Manufacturers comparable to Polo Ralph Lauren performed a major function on this motion, mixing conventional Americana with up to date sportswear. Moreover, Black designers like Telfar and Actively Black contributed to crew uniforms and Olympic-inspired collections, bringing variety and innovation to the forefront of trend.
This fusion of patriotism and sporty stylish apparel led to a renewed curiosity in preppy kinds. Varsity jackets, polo shirts, and tailor-made shorts discovered new audiences and methods of styling.
Kamala Harris’ Historic Presidential (And Trend) Marketing campaign
Kamala Harris’ historic presidential marketing campaign didn’t simply change politics—it modified trend. Her 2024 run introduced a contemporary perspective to energy dressing. From the Vice President’s signature Converse and pearls to daring fits in vibrant colours, VP Harris challenged conventional notions of political apparel and helped redefine energy dressing.
The Washington Submit
Harris’s trend decisions, together with these of her high-profile supporters like Kerry Washington, Oprah Winfrey, Beyonce, Kelly Rowland and Michelle Obama, showcased a mix of professionalism and private expression. The tan go well with she wore throughout a pivotal marketing campaign occasion drew parallels to President Barack Obama’s comparable ensemble, symbolizing a connection between historic Black political figures and their affect on trend.
Supply: Justin Sullivan / Getty
Every step of her marketing campaign was marked by a trend second making a haute historical past of its personal. The Vice President helped lay out a method playbook for future girls leaders with out even figuring out it.
Coach’s 2024 Couture Comeback – Was It Cardi B Impressed?
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Coach went off in 2024, and Cardi B might deserve a number of the credit score. When she name-dropped the luxurious model in her viral hit “Like What,” the web went right into a frenzy. Followers beginning dissecting the road – inflicting Cardi B to reply herself – and Coach appeared to reply with arguably one of the vital talked about runway reveals of the season.
Their Spring 2025 Prepared-to-Put on present redefined the model, providing outsized silhouettes, whimsical designs, and must-have luggage. Extra particularly, the gathering debuted the Chain Tabby 26 and launched playful variations of its body bag in exaggerated shapes and sizes.
Supply: Victor VIRGILE / Getty
Coach introduced in a younger lens to trend led by their inventive director, Stuart Vevers. Talking to The Impression, the director emphasised merging the model’s traditional heritage with a extra free-spirited and light-weight assortment geared toward immediately’s youth.
Whether or not Cardi B formally began this transformation or not is debatable, however Coach’s couture and design adjustments usually are not. The model is on its solution to turning into one of many must-have equipment in 2025.
The Ozempic Impact on Trend
Supply: CR / Getty
Prefer it or not, weight-loss medicine like Ozempic reshaped purple carpet trend this 12 months. Sheer materials, sleeker silhouettes, and bolder skin-baring kinds dominated as Hollywood embraced fast bodily transformations.
Whereas this sparked debates and social media chatter round physique positivity and wonder requirements, it undeniably influenced how designers approached dressing superstar purchasers, creating a brand new wave of ultra-tailored, daring appears. Celebrities and influencers regarded completely different from one occasion to the following, altering the best way the world sees it self.
RELATED: 6 Superstar Black Ladies Who’ve Used Ozempic
A 12 months of fixed seen bodily transformations – following the other throughout and instantly following the pandemic – 2024 introduced out a extra useless facet of trend, development, and what we put on.
What We Anticipate In 2025
If 2024 taught us something, it’s that trend and tradition are inseparable. With Coach making an enormous comeback, WNBA stars redefining sporty stylish, and Beyoncé’s cowboy couture nonetheless driving excessive, 2025 guarantees to be simply as daring.
Trying forward, anticipate Black designers like Telfar Clemens, Sergio Hudson, Hanifa, Heron Preston, and Brandon Blackwood to maintain dominating the runways. In the meantime, measurement inclusivity and cultural variety will (hopefully!) take middle stage on the runway once more because the trade continues to evolve.
On the streets, consolation will stay key, with leather-based, denim, and assertion equipment nonetheless reigning supreme. Subsequent 12 months’s tradition defining moments are but to occur, however one factor is for sure that they’ll present a street map for trend of the longer term.
2025, we’re prepared for you. Let’s make it stylishly iconic.
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