The Tremendous Bowl Halftime Present is mostly the most-watched live performance of the 12 months. That hasn’t modified a bit since Jay-Z was added because the NFL’s dwell music leisure strategist in 2019.
The truth is, the final handful of Tremendous Bowl Halftime performances have been a number of the better of all time.
However which of Jay-Z’s 5 (to this point) handpicked Tremendous Bowl performers have been the very best? Preserve scrolling to seek out out.
It could be powerful to recollect, however curiosity within the NFL was declining following Colin Kaepernick’s kneeling throughout video games to protest police brutality in 2016. In 2019 the NFL and Jay-Z introduced a brand new partnership that coincided with the league’s newly constructed Encourage Change initiative.
In October 2024, the NFL prolonged Jay-Z and Roc Nation’s involvement for a number of years to return.
In just below per week Hip Hop’s hottest artist Kendrick Lamar will take heart stage on the Tremendous Bowl for the second time in three years. This go spherical, nevertheless, he’s doing it on the heels of his high-profile rap battle with Drake. Some are questioning if he’ll carry out his hit track Not Like Us contemplating the authorized stress from his nemesis.
Right here’s a ranked record (in line with dwell viewers) of all 5 Tremendous Bowl performances since Jay-Z took over for the NFL.
5. 2021 – The Weeknd – 100.8 million viewers
Supply: Icon Sportswire / Getty
It could come as a shock, however Tremendous Bowl halftime performers don’t receives a commission their going price to carry out on the Tremendous Bowl. Manufacturing prices are clearly coated by the NFL and the artist’s labels, however the remainder of their cash is made up by the publicity of enjoying on the world’s largest stage. With this in thoughts, The Weeknd nonetheless shelled out $7 million of his personal cash to placed on the present he envisioned.
4. 2022 – Dr Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar – 112 million viewers
Supply: Cooper Neill / Getty
The 2022 Tremendous Bowl was in Los Angeles, so hip-hop’s simple king of the West Coast handpicked a Hip Hop and R&B present for the ages. This present was a shining second for rap music and included a 50 Cent characteristic that additionally gifted us an upside-down meme we gained’t quickly overlook.
3. 2020 – Shakira and Jennifer Lopez – 117.3 million viewers
Supply: Focus On Sport / Getty
Roc Nation’s first alternative within the 2020 Tremendous Bowl included two of the most well-liked girls in music – Shakira and Jennifer Lopez. Particular friends included Unhealthy Bunny and J Balvin.
It’s additionally price noting that J Lo was on document for saying that co-headlining that efficiency was the “worst concept on the planet”. Both approach, they bought by way of it collectively and placed on an amazing efficiency.
2. 2023 – Rihanna – 121 million viewers
Supply: Icon Sportswire / Getty
Rihanna rocked her 2023 Tremendous Bowl efficiency with none particular friends… kind of. This efficiency was visually beautiful, and possibly the biggest being pregnant reveal ever performed on planet Earth.
1. 2024 – Usher – 129 million viewers
Supply: Ethan Miller / Getty
Probably the most live-viewed Tremendous Bowl efficiency within the Jay-Z period belongs to none apart from Usher Raymond. That is maybe the present with essentially the most viral moments – keep in mind his steamy set with Alicia Keys? – and Usher undoubtedly has the catalog to rock in entrance of all the world.
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