GRAMMY Award-winning singer, songwriter and producer, Tems pronounces the launch of the Main Vibe Initiative, a platform designed to help, join and amplify younger ladies in music throughout Africa, with a imaginative and prescient to increase its affect globally. “My purpose with the Main Vibe Initiative is to assist uncover and help proficient younger ladies who’ve the potential to redefine the trade,” Tems mentioned.
Stories reveal that solely 22% of artists, 12.8% of songwriters and three% of music producers worldwide are ladies. By partnerships with among the world’s main trade professionals, the initiative goals to unlock entry to coaching, mentorship, sources and pivotal profession alternatives for rising younger ladies within the music trade.
The initiative launches with an open name for candidates primarily based in Nigeria to its inaugural program in Lagos, going down August eighth–ninth. With further rollouts scheduled in Africa later this yr, the initiative plans to increase to main cities worldwide sooner or later. “By offering entry, instruments and alternative, we’re creating house for them to search out their voices, step into their energy and form the way forward for music throughout the continent and globally,” she mentioned.
Impressed by her personal journey as a younger girl within the music trade, Tems views the Main Vibe Initiative as a platform to empower the following era of feminine artists, producers, songwriters and music professionals, thereby rising feminine illustration throughout each nook of the music trade.
The initiative will kick off with an intimate occasion, adopted by a day-long immersive expertise for a choose group of rising expertise. By a collection of workshops, masterclasses and panel discussions, members will achieve hands-on coaching, entry to world-class instruments and connections to established trade executives and leaders.
By a rising community of partnerships with among the world’s main artists, trade executives and leaders, the initiative will ship hands-on coaching, artistic workshops and masterclasses, mentorship, cutting-edge music manufacturing know-how offered by Native Devices, and entry to career-shaping alternatives. To be taught extra and apply, go to leadingvibe.com/initiative forward of the July thirteenth deadline.