The Miami Grand Prix was in full throttle on Sunday, and TAG Heuer spent the week main as much as it in pole place, celebrating the previous, current, and way forward for its partnership with F1.
On Wednesday, a pop-up occasion on the TAG Heuer Aventura Boutique signaled the beginning of the festivities. Attendees had been in a position to race by means of the luxurious model’s historical past in motorsports, courting again to the early Nineteen Seventies. TAG Heuer revealed its new assortment of Method 1 watches for the primary time, together with the restricted version F1 Solargraph. The purple accents included into the timepiece’s predominantly matte black options matched the Air Jordan Breds that Advanced host Kylie Mar wore to the occasion. An Oracle Crimson Bull Present Automotive, one which F1 legend Max Verstappen may take the wheel in, sat exterior the boutique to hype up race weekend—becoming since TAG Heuer and Crimson Bull are additionally long-time companions.
Advanced then had the distinctive alternative to get a sneak-peek of the circuit at Miami Worldwide Autodrome simply days earlier than the Grand Prix. Outdoors of taking a lap across the paddock and pit lane, we spoke completely with Aiva Anagnostiadis, the primary feminine Australian driver to compete within the F1 Academy.
“Being a task mannequin to the youthful ladies coming by means of, it’s an honor to be on the worldwide stage and exhibiting them that that is attainable,” the 17-year-old remarked. “To have the TAG Heuer emblem on my shirt and stroll round with the watch and symbolize the model as a feminine in a motorsport neighborhood is superb.”
The following day, we hit up a TAG Heuer -hosted cocktail hour, the place model ambassadors (and athletes) Jaime Jaquez Jr., Tyrod Taylor, and Paris Hilinski toasted the weekend. Jaquez, a Mexican-American guard for the hometown Miami Warmth, confirmed off his most-cherished grail: a TAG Heuer Panamericana Carrera timepiece, named after what many think about to be probably the most harmful racing occasion on the earth.
To drive additional pleasure, F1 and TAG Heuer lit up downtown Miami (actually) on Friday. Miami Tower illuminated the night time sky with TAG Heuer ’s iconic purple and vibrant inexperienced colours and displayed rotating F1 and model crests. The tower takeover set the stage for race week, and like TAG Heuer, was emblematic of precision, energy, and elite craftsmanship.
A Saturday sundown soiree on Miami Seaside helped TAG Heuer and F1 cross the week’s end line in fashion. Dolphins’ cornerback Jalen Ramsey made an look, together with celeb basketball coach Chris Brickley, NASCAR driver and mannequin Toni Breidinger, and extra. As Orange Calderon DJ’d, friends had been in a position to take a look at their racing talents with an immersive F1 simulator.
Take a look at TAG Heuer’s F1 assortment and keep locked on Advanced for extra upcoming releases from the luxurious model.