The 35-year-old singer / songwriter’s Not Magnificence will launch with a lip gloss however will finally broaden to incorporate lip stains, lip liners and lip lotions.
SZA revealed she determined to enter the wonder market when she struggled to discover a lip gloss that “lasted so long as my present, so long as my dialog, so long as my date”.
She defined in a press launch: “Not Magnificence wasn’t about me making an attempt to enter the wonder market, it’s about me filling a necessity, it’s about me needing one thing that lasted so long as my present, so long as my dialog, so long as my date.
“There was nothing that existed that did that for me and in addition made me really feel moisturized. I don’t know a lot about a lot, however I do know rather a lot about lips, and I really feel like Not Magnificence will not be magnificence. It’s simply one thing that I needed to share that labored for me and I hope works for you. It’s very well made. It’s superior.”
She additionally shared on Instagram: “YALL ASKED FOR THE LIP COMBO AND ITS FINALLY HERE !!! I REPEAT THE LIP PRODUCTS IVE BEEN WEARING AND WORKING ON FOR YEARS ARE FINALLY HERE FOR EVERYONE TO TRY.”
The primary product, a hydrating lip gloss, will likely be out there in three shades – Within the Flesh, Strawberry Jelly and Quartz.
In response to the press launch, it was “born from real want that crafts high quality planet-conscious necessities and mirrors her personal novice strategy to magnificence”.
The packaging is “impressed by nature” and “takes cues from the wild — wooden textures, crops, bugs, and daring pure hues — mixing bushcraft inspiration with a contact of femininity”.
The gloss will first be out there solely in pop-up shops throughout the USA throughout SZA’s Grand Nationwide Tour.
It’s not clear whether or not the merchandise will likely be out there in magnificence retailers.