“Euphoria” star Sydney Sweeney stepped onto the 77th Primetime Emmy Awards stage final night time, and her alternative of clothes had the web buzzing.
The 28-year-old actress wore a shiny, strapless Oscar de la Renta robe in a shade alternative that many on-line commentators famous has been traditionally related to the Republican Celebration.
In current months, Sweeney has confronted controversies which have led followers to invest about her alleged secret ties to Donald Trump or his right-wing MAGA motion. Her scarlet-hued gown on the Emmys solely added gas to the dialog about her political leanings.
“She’s by no means beating the MAGA allegations,” one particular person on the X platform posted. A second individual on the app sarcastically wrote, “She seems good, however everyone knows why she selected purple.”
“Clearly forgot her purple MAGA hat to go together with her purple MAGA gown else,” famous a 3rd observer, whereas a fourth quipped, “Sydney Sweeney exhibiting as much as the Emmys dressed just like the queen of MAGA is insane, lol.”
Sweeney appeared on the Peacock Theater in Los Angeles on Sept. 14 to current the trophy within the Excellent Supporting Actor in a Restricted or Anthology Sequence or Film class to Owen Cooper for “Adolescence.” She has not confirmed that her gown was a political message by sporting purple to the televised occasion, which aired on CBS and streamed on Paramount+.
Beforehand, Sweeney’s connection to a clothes retailer additionally ignited a media firestorm about her alleged ties to the far-right in America.
In July 2025, Sweeney grew to become the face of an promoting marketing campaign for American Eagle Outfitters that centered across the Washington native having “good denims.”
The play on phrases with “denims” and “genes” led to allegations that the advertisements have been subtly selling eugenics, a white supremacist concept that blue-eyed, blond Caucasians are naturally superior to different races.
The president’s oldest son, Donald Trump Jr., even leaned into the polarizing discourse surrounding the actress’s American Eagle marketing campaign. He shared a pretend picture of the MAGA chief in an all-blue jean outfit on his Instagram web page, leaving many to share wild theories about their secret ties.
“I believe it’s essential to have a finger on the heartbeat of what individuals are saying, as a result of the whole lot is a dialog with the viewers,” Sweeney stated in her August Wall Avenue Journal Journal cowl story, reflecting on how she handles backlash — particularly concerning criticism of her model take care of Dr. Squatch.
The “Eden” star additionally confronted backlash after information surfaced that her new lingerie line is backed by billionaire Jeff Bezos. Critics raised eyebrows over her attendance at his and Lauren Sánchez’s lavish wedding ceremony in Venice and questioned the character of their relationship, whereas others considered her speedy transfer into high-profile trend ventures as opportunistic.
Taking a web page out of Erykah Badu’s ebook, Sweeney partnered with the boys’s private care model to promote a cleaning soap supposedly made out of her bathwater. She stated, “It was primarily the women making feedback about it, which I assumed was actually attention-grabbing.”
Like these accounts trolling her on-line, “The White Lotus” season 1 forged member has addressed the accusations that she and her household are loyal Trump voters by utilizing humor.
“I’m from a city referred to as Spokane proper on the border of Washington and Idaho,” Sweeney stated throughout her monologue when internet hosting an episode of “Saturday Evening Dwell” in March 2024.
She continued, “I really feel bonds to each states. Like when individuals ask, ‘The place are you from?’ I say Washington. However when individuals ask, ‘Did you go to a Trump-themed occasion in your mother?’ I say, ‘I-da-ho.’”
Sweeney was readily available to current an award at this 12 months’s Emmys, however she did safe two nominations from the Academy of Tv Arts & Sciences in 2022. Her performances in “Euphoria” and “The White Lotus” earned nods, respectively.
After premiering on the 2025 Toronto Worldwide Movie Competition in September, the sports activities drama movie “Christy” garnered rave evaluations for Sweeney’s portrayal of former skilled boxer Christy Martin within the biopic.