Michelle Obama, the previous First Girl and co-founder of Plezi Diet, has partnered with NBA famous person Stephen Curry to introduce a more healthy sports activities drink: Plezi Hydration.
This new beverage, designed to advertise well being and wellness, is the newest initiative from Obama’s public profit firm, Plezi Diet.
Plezi Hydration is a better, extra nutritious various within the sports activities drink market, which is usually dominated by high-sugar choices. The drink incorporates no added sugars or synthetic sweeteners, affords much less sodium than many main opponents, and gives a full day by day dose of vitamin C. This makes it a standout selection for these trying to keep hydrated with out compromising on well being.
“We’ve labored exhausting to create a beverage with nice style and good components—no shortcuts, only a drink that fuels your physique the correct method,”
stated Curry, who performed an lively position within the growth of the product.
The sports activities drink class is very aggressive, with giants like PepsiCo’s Gatorade and Coca-Cola’s Powerade main the market.
Nonetheless, with Plezi Hydration, Curry and Obama purpose to supply a more healthy choice, tapping into the rising demand for drinks that prioritize wellness.
Plezi will likely be obtainable in three flavors: Lemon Lime, Tropical Punch, and Orange Mango Twist—Curry’s private favourite.
The drinks will likely be offered nationwide by Amazon and in choose grocery shops, together with Walmart, Albertsons, and Safeway in California.
Every 16.9-ounce bottle incorporates 70 energy and can retail for $2.29.
“We’re excited to supply a scrumptious, more healthy choice for anybody trying to keep lively and hydrated,”
Obama stated in an announcement. Plezi Diet was based in 2023 with the mission to advertise more healthy residing, significantly amongst kids, in step with Obama’s long-standing efforts to battle childhood weight problems throughout her time within the White Home.
Curry, who’s an investor within the product, additionally performed an integral position within the creation of the drink, from the formulation to the packaging.
His spouse, Ayesha, who has a culinary background, additionally contributed to the event and style.
Each Curry and Obama have lengthy been advocates for well being and wellness.
By way of their nonprofit, Eat. Study. Play., which they co-founded in 2019, they proceed to push for more healthy existence and supply sources to advertise higher vitamin and bodily exercise.
With the launch of Plezi Hydration, each Curry and Obama are serving to to form the way forward for sports activities drinks by providing a refreshing, more healthy selection for shoppers.
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