Might 2, 2025
BIG3 CEO Ice Dice mentioned, ‘I lived my whole life in STARTER – from my first STARTER jacket after I was 16 years outdated to the Dodgers jacket I wore final fall.’
The BIG3 introduced a partnership with an iconic sports activities attire model, Starter.
The Ice Dice-helmed 3-on-3 basketball league will depend on Starter to create uniforms, sideline gear, and warmups for the groups, in addition to merchandise that followers of the BIG3 can buy in help of the league. Now that the league is city-based, followers can anticipate to have objects that characterize their favourite metropolis and/or crew.
“This partnership is a dream come true,” mentioned BIG3 CEO Ice Dice in a written assertion. “I lived my whole life in STARTER – from my first STARTER jacket after I was 16 years outdated to the Dodgers jacket I wore final fall. Working with such an iconic model isn’t solely a private triumph however an enormous accomplishment for the BIG3. There’s a lot concord between our manufacturers – we’re each on the chopping fringe of our sport whereas honoring and championing the nostalgia of the previous. Past the design synergy, STARTER can also be dedicated to offering our followers and gamers alike with the very best supplies. This partnership is past a pure match, it’s actually a no brainer, and I couldn’t be extra happy to be working with the devoted crew at STARTER to take the look of the BIG3 to the subsequent stage this yr.”
Starter can even produce game-quality jersey replicas, which is a primary for the league. Followers also can anticipate to buy limited-edition merchandise and capsule collections for varied BIG3 occasions all through the season.
Mike Dugan, President of Starter Uniforms Division, additionally praised the collaborative effort with the BIG3.
“For STARTER, the reference to Ice Dice and the BIG3 looks like future. From iconic moments in our jackets to now partnering together with his groundbreaking 3-on-3 league, it is a true full-circle second. This partnership represents a robust fusion of basic sports activities legacy and fashionable leisure. Along with the BIG3, we’re set to create attire that resonates deeply with right now’s sports activities fanatics, bringing again STARTER’s signature daring fashion throughout the league’s progressive framework. We’re desirous to unlock the immense potential of this collaboration and create much more unforgettable experiences for BIG3 gamers and followers this yr.”
Ice Dice can even be launching a limited-edition Starter line, which, to the rapper, is a “private triumph” and “an enormous accomplishment for Big3.”
The BIG3’s upcoming season begins June 14 and is slated to finish Aug. 24, with all video games being broadcast on CBS.
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