BASSETERRE, ST. KITTS – June 6, 2025
St. Kitts took middle stage in New York Metropolis on June 4th, 2025, with the colourful worldwide media launch of its most iconic cultural occasion: the St. Kitts-Nevis Nationwide Carnival, affectionately often known as Sugar Mas.
Held at Jasmine’s Caribbean Delicacies as a part of the Caribbean Tourism Group’s (CTO) Caribbean Week, the occasion marked a major milestone within the island’s efforts to amplify its cultural footprint on the worldwide stage.
A dynamic collaboration between the St. Kitts Tourism Authority and the St. Kitts-Nevis Nationwide Carnival Committee, the night was an awesome success. It drew top-tier journey writers, tour operators, and social media influencers, a lot of whom skilled the spirit of Sugar Mas for the primary time.
Company have been immersed within the sights, sounds, and flavors of St. Kitts by:
- Dwell masquerader performances in conventional carnival apparel
- Pulsating Caribbean music that introduced the room to life
- Delectable island delicacies and handcrafted signature cocktails
- A visually wealthy cultural showcase, highlighting the island’s storied heritage
One of many night’s highlights was the unique unveiling of the Sugar Mas 2025 Calendar of Occasions, giving attendees a preview of the thrilling festivities scheduled for the upcoming carnival season.
Following a powerful surge in worldwide arrivals final 12 months, the 2025 media launch alerts a strategic push to take care of that momentum by positioning Sugar Mas as a must-experience celebration for world vacationers.
“Sugar Mas is the heartbeat of our tradition,” mentioned Hon. Marsha T. Henderson, Minister of Tourism. “It unites our music, arts, delicacies, and neighborhood in a uniquely Kittitian approach. We’re thrilled to welcome the world to St. Kitts this season and share the magic that makes our Carnival not like some other.”
Hon. Samal Duggins, Minister of Tradition, added: “Bringing Sugar Mas to New York speaks volumes about its rising worldwide enchantment. It’s not only a competition—it’s a motion that showcases the vibrancy and heat of our individuals. That is just the start of a carnival season that will probably be remembered for years to return.”
As Sugar Mas 2025 approaches, pleasure is already constructing for what guarantees to be an unforgettable season crammed with tradition, celebration, and Caribbean pleasure. Whether or not you’re a returning customer or planning your first journey, there’s by no means been a greater time to expertise the electrical vitality of St. Kitts’ Nationwide Carnival.