- After seemingly working with the Apple TV app for some customers, Netflix says it wasn’t deliberate
- The streaming service calls the combination that some of us noticed ‘inadvertent’
- Additional, Netflix does not anticipate to undertake the combination sooner or later
One of many main advantages of the Apple TV app – on an Apple TV 4K streaming field or one other platform – is that it isn’t solely residence to Apple TV Plus originals and MLS Season Move video games, however it’s additionally a hub for what you’ve been streaming on different companies.
The catch twenty-two, if you’ll, although, was that since its debut a number of years again, Netflix – one of many greatest streaming companies – has by no means been part of it. It made the expertise a bit clunky, and it’s seemingly been a sticking level for the streamer. It appeared that Netflix did not need you to simply leap again into Squid Video games or some other title from the primary Apple TV app.
This morning (on February 14), although, some Apple TV app customers started reporting that Netflix content material was showing within the Apple TV app, with the power to leap proper again in and proceed watching. It was lastly a gap of Netflix’s walled backyard strategy and an indication that possibly – simply possibly – the tide was turning.
It appeared like an odd rollout for both Netflix or Apple, as putting up this partnership would have been newsworthy. It might have been on theme for Apple because it’s set to carry a launch on Feb. 19, and this week marked the launch of Powerbeats Professional 2 and the arrival of the Apple TV app on Android.
Am I dreaming? Netflix integration within the Apple TV app? pic.twitter.com/yMeWk6x2USFebruary 14, 2025
But it surely’s what we would like
Bloomberg’s Mark Gurman took to X (previously Twitter) so as to add that it could be unlikely for Netflix to carry out such a 180-degree on the combination and that so few customers had been seeing it reside within the Apple TV app. He hinted that it is likely to be a bug or an error in some unspecified time in the future, and that’s the place the dangerous information begins to reach.
Now, TechRadar can affirm that, in keeping with a Netflix spokesperson, this was an inadvertent integration that was not anticipated to occur and that solely a small set of customers noticed it. Additional, Netflix has since rolled every part again, and the streamer does not anticipate the combination to develop into a full-fledged function sooner or later.
This comes after Netflix made waves for elevating costs but once more on the finish of January, a development that I, for one, want the streaming service would buck. It additionally upped the price of its plans whereas promising “to put money into programming and ship extra worth for our members.” Integrating with the Apple TV app and making it extra accessible and seamless to observe content material – be it model new or resuming – would have been simply that to me and seemingly quite a lot of people.
Who is aware of, possibly this error will get Netflix to return to the desk and begin integrating with Apple in some unspecified time in the future, although the playing cards appear stacked aginst this in the interim.
And when you’re in search of one thing to observe on Netflix, try TechRadar’s checklist of the 41 greatest movies value watching in February 2025 on the streaming service.