Shaboozey is on a successful streak, and the world is watching. Recent off a GRAMMY efficiency that had the business speaking, he partnered with Skittles because the face of their advert that premiered through the greatest cultural occasion of the yr—the Tremendous Bowl. However for him, this second isn’t simply concerning the accolades; it’s about alignment.
“Man, it’s been surreal,” he mirrored. “Once you dream about these moments as a child, you don’t at all times take into consideration what it’s gonna really feel like whenever you really get there. However being on these levels, sharing my artwork with the world—it’s a blessing. I really feel like the whole lot I’ve labored for is beginning to align, and I’m simply attempting to remain current and benefit from the experience.”
Performing on the GRAMMYs is a career-defining milestone. The historical past, the gravity, the legends who’ve stood in that area earlier than—it’s sufficient to rattle even essentially the most seasoned artist. However for Shaboozey, the important thing was preparation. “It was loopy. You step on the market, and the load of all of it kinda hits you. However as soon as the music begins, it’s simply me and the second. I ready by locking in, rehearsing like loopy, ensuring my vitality was proper. You gotta step into an area like that with confidence, understanding you belong.”
That very same vitality carried over to the Tremendous Bowl—a convergence of leisure, tradition and competitors in contrast to the rest. “The vitality is electrical,” he mentioned. “It’s like the entire world is tuned in, and you’ll really feel that pleasure in every single place. Backstage, it’s a mixture of intense focus and straight-up celebration. Everyone seems to be bringing their A-game, from the artists to the athletes to the manufacturing groups making all of it occur. Being a part of that was particular—I’m an enormous sports activities fan, so to be in that area, mixing music with that stage of competitors, felt proper.”
That intersection of music and sports activities is nothing new, however Shaboozey is carving out his personal lane inside it. “I really feel like my music is for everyone, however particularly for many who push boundaries—whether or not that’s athletes, artists or simply folks out right here chasing their goals. There’s a rhythm to sports activities identical to there’s a rhythm to music, and each inform tales of wrestle, triumph, and fervour. That’s the place I slot in—I’m telling my story, and it resonates with folks grinding for one thing greater than themselves.”
A part of what makes his presence so dynamic is his consideration to element—particularly in relation to aesthetics. His stage presence, his visuals, his type—none of it’s unintended. “It’s all intentional. The best way I current myself on stage is an extension of the music—it’s storytelling. From the wardrobe to the lighting to the best way I transfer, I would like the whole lot to really feel cinematic, to attract folks into my world. The match gotta be proper, the vitality gotta be proper, and the vibe has to match the music. I’m hands-on with all of that.”
That dedication to storytelling extends past music. His newest partnership with YSL Magnificence for MYSLF Le Parfum is a pure development—an extension of the identical ethos that drives his artwork. “It simply made sense. YSL Magnificence represents timeless type, confidence and pushing tradition ahead—issues I resonate with. MYSLF Le Parfum is about self-expression, being unapologetically you, and that aligns with how I transfer. It’s greater than only a perfume—it’s a press release.”
Perfume, for Shaboozey, isn’t nearly smelling good; it’s about identification, vitality and presence. “I see scent as an extension of my vitality. MYSLF Le Parfum has that daring but clean steadiness, kinda like my music. It’s received depth, nevertheless it’s recent. I’m all about being genuine, staying true to myself, and this perfume carries that very same spirit.”
The MYSLF Le Parfum digital sequence mirrors the duality he brings to his personal artistry—fashionable but timeless, rooted in custom however at all times pushing ahead. “That steadiness is necessary to me. I respect those who got here earlier than me, the artists who paved the best way, however I additionally need to carry one thing new to the desk. Whether or not it’s my sound, my visuals or a collaboration like this, I at all times intention to merge basic affect with a recent perspective. The perfect artwork, to me, is rooted in historical past however speaks to the longer term.”
For Shaboozey, private type and grooming are greater than aesthetics—they’re a part of the artistry. “It’s large. Scent is a kind of issues that folks bear in mind about you. After I step in a room, I would like my presence to be felt earlier than I even say a phrase. It’s a part of the boldness, the vitality I carry—whether or not I’m within the studio, performing or simply shifting by way of life.”
Partnering with YSL Magnificence means stepping right into a legacy of artists who’ve redefined tradition. For Shaboozey, that’s not simply an honor—it’s a duty. “I at all times need to symbolize being daring, being your self and never being afraid to take dangers. That’s what this partnership is about. I hope folks see this and really feel impressed to personal who they’re, to stroll with confidence of their uniqueness. That’s the message—be unapologetically you.”