Tennis greats Serena and Venus Williams are embarking on a brand new enterprise – a video podcast, which will likely be hosted on X, previously Twitter. In an announcement saying the information, the podcast is described as being for “visionaries, creators and rulebreakers obsessed with shattering the established order” and to offer the general public “a front-row seat into their playful banter and simple bond.” The as-yet-unnamed present will likely be hosted by each sisters, and can premiere in August. Different audio platforms are anticipated to additionally air the present after its debut.
“We’re so excited to be launching our new podcast, a spot the place we’ll share our private tales, have genuine conversations, highlight necessary subjects, and snicker loads,” the Williams sisters stated of their joint assertion. “This platform provides us the prospect to interact immediately with our followers who’ve supported us all through our careers, and we’re excited to attach with audiences, outdated and new, in a method we’ve by no means executed earlier than.”
The sisters are among the many legendary elite of tennis, with Serena Williams having gained 23 Grand Slam titles, essentially the most within the open period of the game. Venus has gained seven Grand Slam titles, which embrace 5 victories at Wimbeldon. The sisters have additionally been dominant enjoying collectively, successful three Olympic gold medals and 14 Grand Slam titles. Venus and Serena Williams are among the many hottest sports activities personalities on the X platform – Venus has 1.2 million followers, whereas her youthful sister Serena has 10.6 million.
“Venus and Serena are among the many most recognizable and revered athletes on the planet, and their choice to workforce up with X locations them on the heart of our quickly evolving authentic content material technique,” stated the Head of Authentic Content material at X, Mitchell Smith. Based on metrics offered by the corporate, 92% of all social mentions of the Williams sisters happen on X, and Serena Williams is talked about greater than 5,000 instances on the platform each day. The podcast will likely be produced by X in collaboration with Serena’s manufacturing firm, 9 Two Six. It provides to the sports-themed programming that has been aired on the social media platform. The WNBA and X had a partnership to stream video games by means of the platform final season, having an estimated attain of 5 million viewers.
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