- Three new OLED TV collection introduced: S95F, S90F, and S85F
- New 165Hz show assist for PC gaming
- New OLED Glare Free 2.0 tech with higher shadow depth
Samsung introduced its new household of OLED TVs as we speak at CES 2025. The lineup contains three collection with display sizes starting from 42 as much as 83 inches and features a vary of recent options powered by AI tech. Pricing and availability for the brand new TVs haven’t but been introduced, however we anticipate to obtain that information within the coming weeks.
The Samsung S95D, one of many finest TVs of 2024, was named TV of the 12 months within the TechRadar Alternative awards. Consequently, we’ve got excessive expectations for its successor, the Samsung S95F, and Samsung’s announcement features a menu of options that make a case for it to be one in every of 2025’s finest OLED TVs.
New options which can be typically being launched to top-tier Samsung TVs for 2025 embrace AI Upscaling Professional, which was beforehand obtainable solely on the corporate’s 8K fashions; Samsung’s Auto HDR Remastering Professional characteristic now encompasses each AI-based coloration enhancement and depth-based stereoscopy enhancement; and a hassle-free AI search characteristic makes use of a separate on-screen window that may be triggered utilizing a brand new AI button on the distant management that replaces the earlier Search button.
Yet one more large change for 2025 is the supply of the Samsung Artwork Retailer portal, a characteristic beforehand restricted to Samsung The Body TVs that permits you to entry artworks from world-class museums similar to New York’s The Met and MOMA to show on the TV’s display.
Samsung S95F
Samsung S95F collection TVs are the corporate’s flagship OLED fashions and can be found in 55-, 65-, 77-, and 83-inch display sizes – the latter of which is a brand new choice for 2025. These characteristic an Infinity One “floating display” design and OLED Glare Free 2.0 tech, which improves on the unique Glare Free tech within the Samsung S95D by rising black depth and element in shiny lighting whereas eliminating display glare. The unique model labored amazingly for stopping reflections being distracting, nevertheless it additionally raised the sunshine ranges of the picture, so black tones turned extra grey, and a few element in mild ares may very well be crushed. The brand new model goals to scale back this.

The S95F collection makes use of the brand new NQ4 AI Gen 3 processor, which will increase the neural community rely over the processor in final yr’s S95D from 20 to 128. Samsung is claiming a 30% enhance in brightness for the S95F collection, which is a notable enhance over final yr’s already very shiny flagship Samsung OLEDs. One other image high quality enhancing characteristic on the S95F collection is AI Gamma, which robotically adapts image gamma in shiny lighting circumstances to carry out shadow element that may in any other case be obscured.
S95F collection TVs will get a gaming enhance with 165Hz show assist for PC gaming, together with FreeSync Premium Professional. In addition they characteristic a built-in 4.2.2-channel 70W speaker system with OTS+ and up-firing audio system.
Samsung S90F and S85F

Samsung’s midrange OLED providing for 2025 is the Samsung S90F collection, which can be obtainable in 42-, 48-, 55-, 65-, 77-, and 83-inch display sizes. In keeping with Samsung, the 55-inch and above fashions will characteristic a QD-OLED show panel, and the 42- and 48-inch fashions will use a W-OLED panel (ie, the identical variety utilized in LG‘s OLED TVs, relatively than Samsung’s personal totally different tech).
Samsung is claiming 1,300 nits brightness for the brand new S90F fashions – a notable enhance over earlier fashions. In any other case, the S90F collection options the identical NQ4 AI Gen 3 processor from the S95F collection that gives AI-based 4K upscaling and movement enhancement. Gaming options embrace assist for a 144Hz refresh charge and FreeSync Premium.
The Samsung S85F collection can be obtainable in 55-, 65-, 77-, and 83-inch display sizes, and would be the most reasonably priced choice from Samsung’s OLED vary. These TVs characteristic an NQ4 AI Gen 2 processor and a couple of.0-channel 20W built-in audio system with OTS Lite – we’ll carry you extra particulars as we obtain them!
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