Saint Laurent’s newest marketing campaign isn’t what you’d count on, and that’s precisely the purpose. Referred to as An Strange Day, it blends glamorous styling with completely mundane actions. Assume lounging in your yard, searching for veggies, or having fun with tea by the pool. But it surely’s all achieved in full YSL trend.
Saint Laurent An Strange Day 2025 Marketing campaign
Creative director Anthony Vaccarello faucets into the attraction of on a regular basis life, injecting humor and stylish into easy scenes. Shot by Martin Parr, the photographs are vivid and cheeky: leopard-print totes carry backyard carrots, metallic wedges glint within the solar, and sq. sun shades flip into perspective statements.
The solid options fashions Apolline Rocco Fohrer, Chantall McCann, Laura Rylands, Li Cheng Yuan, and Lina Zhang. They pose like they’ve walked straight off a runway and into suburbia. Highlights embody the outsized Le 5 à 7 Bea tote, sharp-shouldered sequin jackets, and sculptural gold equipment.
Meals turns into trend, too. There are layered muffins, shiny jelly, and recent fruit to set the scene. By putting excessive trend in the midst of the mundane, Saint Laurent invitations you to rethink how luxurious matches into life. The message? Even your most odd moments deserve a little bit additional drama.
