Desiree Perez, CEO of Roc Nation, is clearing up why Kendrick Lamar was chosen because the headliner for the Tremendous Bowl Halftime present. Regardless of claims that it was completed to slight Lil Wayne, she confirmed that it was extra about “the heart beat of the instances.”
Throughout a current interview with NOLA.com, she shared why Lamar was chosen, although he’s not a local of New Orleans.
She instructed the outlet, “New Orleans is so wealthy in tradition. We now have to think about (that) whoever goes to carry out can communicate to music tradition, no matter age. It has to nod to actual music, whatever the style. And Kendrick does that. Kendrick’s richness and tradition is mostly a nod to New Orleans.”
Regardless of the outrage from Lil Wayne followers after Lamar was introduced, Perez says that he was thought-about.
She even felt dangerous for the legendary New Orleans MC as soon as she realized he was dissatisfied that he wasn’t chosen, saying, “Aww…I truly didn’t know he had stated that. We love that everyone needs to be on the stage, that we’ve fully modified the dialog to combating for it versus boycotting. We’ve come a great distance.”
Luckily, Lamar and Wayne have additionally settled any pressure between them, with Wayne saying throughout a December interview, “I’ve spoken to him and I needed him all the perfect and instructed him he higher kill it. He gotta kill it.”
Perez additionally gave an in-depth look into how the halftime present has drastically modified since Roc Nation partnered with the NFL, mentioning that the 2019 Tremendous Bowl in Atlanta was a turning level.
She stated, “Folks weren’t pleased with the present in Atlanta… The purpose was to get the halftime present to be one thing that artists are excited to carry out at. How will we make this in regards to the music and the second, and never about all the pieces else that’s happening round it.”
Since then, the halftime present has been extraordinarily various. They’ve highlighted a number of Black artists, together with The Weeknd, Rihanna, Snoop Dogg, Dr. Dre, Mary J. Blige, Usher, Alicia Keys, and others.
With out Roc Nation’s involvement, a few of them might by no means had an opportunity to carry out on such a stage.