With over 500 million month-to-month web site visits, Reserving.com is a journey powerhouse. Trade specialists count on Reserving.com will continue to grow its dominance within the journey subject.
Reserving.com began in Amsterdam in 1996 as a web site for locating and reserving lodges in Europe. At present, it’s the largest journey web site on this planet and has outpaced websites like Airbnb, TripAdvisor, Lodges.com, and Expedia (its major competitor).
I did in-depth and wide-ranging analysis, digging into Reserving.com’s annual firm experiences, third-party web site site visitors metrics, and international tourism information. I compiled info from these various sources to search out key insights into the web site’s progress and success. This report particulars the next:
- Comparability of Reserving.com with prime rivals
- Breakdown of Reserving.com listings and customers by nation
- 12 months-by-year monitoring of Reserving.com efficiency
- Reporting on Reserving.com’s sustainability efforts
Reserving.com Key Statistics
- Reserving.com has over 28 million listings for locations to remain, together with 6.6 million houses, residences, and different distinctive, non-hotel stays.
- Reserving.com has lodge and trip rental listings in 228 nations.
- Reserving.com sees over 500% extra web site site visitors than its closest competitor, Airbnb.
- Italy has probably the most Reserving.com listings of any nation: over 270,000.
- In 2020, Reserving.com’s income dropped by 63% from the earlier yr. By 2022, income bounced again as much as 126% of pre-pandemic numbers.
- 60% of nights reserved by means of Reserving.com within the US come from the cell app.
- Greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge.
- Reserving Holdings has lowered its whole direct and oblique carbon emissions by 45% since 2019.
Reserving.com Competitor Statistics


Over the previous 20 years, Reserving.com has grown from a small Dutch web startup to the biggest journey firm on this planet. The extent of this progress is much more spectacular when evaluating Reserving.com to competing web sites.
The statistics on this part illustrate the variations between Reserving.com and its competitors.
Competitor On-line Visitors Comparability
Reserving.com is the most-visited journey website on the web. The desk under highlights this by displaying the month-to-month search quantity for the highest 5 lodges and lodging websites (as measured by SimilarWeb).
Web site | Common Month-to-month Visits (As of Nov. 2023) |
---|---|
Reserving.com | 463.9M |
Airbnb.com | 77.87M |
Expedia.com | 76.58M |
Agoda.com | 75.77M |
Marriott.com | 50.67M |
Reserving.com’s market domination turns into clear if you see that the positioning will get over 500% extra whole visits than the following competitor, Airbnb.com.
Additionally discover that the 4th-ranked competitor, Agoda.com, is one other model owned by Reserving Holdings. The truth that 2 of the highest 5 lodge web sites are owned by Reserving Holdings is spectacular.
Competitor Monetary Comparability
Trying on the monetary efficiency of Reserving Holdings versus its rivals can be hanging.
Whereas inventory value isn’t an ideal metric for firm success, it’s a helpful indicator, particularly for seeing how nicely firms recuperate from downturns just like the COVID-19 pandemic.
The desk under reveals pre-COVID inventory value highs and the inventory costs as of November 2023 of Reserving Holdings and prime competing firms.
Reserving Holdings Competitor Inventory Costs: pre- and post-COVID | |||
---|---|---|---|
Firm | Pre-COVID Excessive | November 2023 Worth | % Change |
Reserving Holdings | $2,086.90 | $2,776.93 | 33.1% |
Airbnb Inc.* | 139.25 | 116.34 | -16.5% |
Expedia Group | $138.27 | $94.90 | -31.4% |
TripAdvisor Inc. | 64.06 | 14.63 | -77.2% |
Journey.com Group Ltd. | 45.75 | 34.46 | -24.7% |
Marriott Worldwide Inc. | 152.73 | 186.63 | 22.2% |
Trivago N.V. | 7.44 | 1.11 | -85.1% |
*Airbnb didn’t go public till Dec. 2020, so the reported “pre-COVID Excessive” is simply the beginning value.
From its pre-COVID excessive, Reserving Holding’s inventory value has elevated 33%, whereas most rivals within the trade have seen main declines.
Expedia Group, Reserving Holding’s prime competitor, nonetheless reveals inventory value ranges over 30% under pre-COVID ranges.
The important thing takeaway right here is that whereas Reserving’s rivals (and the tourism trade at massive) are nonetheless working to recuperate from the pandemic, Reserving Holdings has totally recovered and even seen accelerated progress.
I’ll dive deeper into this topic within the part on Reserving.com Efficiency Over Time.
Reserving.com Statistics by Nation


Reserving.com is headquartered in Amsterdam however has unfold around the globe. There at the moment are listings for lodges and trip leases in 228 nations, from Switzerland to Sri Lanka.
Listed below are the important thing Reserving.com statistics by nation.
Variety of Reserving.com Listings by Nation
Reserving.com began as a specialist in on-line lodge reservations for Europe. Whereas it has unfold across the globe, the majority of its enterprise remains to be centered on Europe.
Reserving.com has over 28 million energetic lodges and different trip rental listings in 228 nations around the globe. Here’s a breakdown of the highest 25 nations ranked by variety of Reserving.com listings:
Rank | Nation | Whole Listings |
---|---|---|
1 | Italy | 270,059 |
2 | United States | 191,641 |
3 | France | 184,835 |
4 | Spain | 169,969 |
5 | Germany | 109,837 |
6 | Croatia | 108,245 |
7 | United Kingdom | 101,599 |
8 | Brazil | 89,180 |
9 | India | 72,508 |
10 | Greece | 65,993 |
11 | Poland | 57,328 |
12 | Portugal | 45,656 |
13 | Australia | 40,095 |
14 | Austria | 36,859 |
15 | Japan | 36,252 |
16 | Indonesia | 36,240 |
17 | Thailand | 35,757 |
18 | Argentina | 32,695 |
19 | China | 32,303 |
20 | Vietnam | 28,307 |
21 | South Africa | 27,806 |
22 | Romania | 25,002 |
Italy has probably the most Reserving.com listings of any nation, with 270,059 lodges, trip leases, and different lodging. That’s over 40% greater than the USA in second place.
Europe has probably the most Reserving.com listings of any continent/area. 10 of the highest 20 nations for the variety of listings are in Europe. This isn’t stunning, since Reserving.com is headquartered in Amsterdam. Reserving.com began in Europe and has maintained very robust management within the European journey market.
This doesn’t fairly give the total image although, as Reserving.com is just one model of Reserving Holdings. The corporate has further affect exterior Europe with web sites like Priceline, which relies within the US, and Agoda, which focuses on Asia.
Reserving.com Customers by Nation
Additional insights seem when taking a look at Reserving.com customers by nation quite than simply listings by nation. Listed below are the highest 5 nations for Reserving.com web site site visitors (in response to SimilarWeb).
Nation | % Web site Visitors |
---|---|
United States | 10.96% |
Germany | 6.58% |
United Kingdom | 6.35% |
Reserving.com Efficiency Over Time


Since its begin in 1996 as a dot com startup in Amsterdam, Reserving.com’s progress has been constant and spectacular. In 2005 Reserving.com grew to become half of a bigger on-line journey enterprise when the Priceline Group acquired it in 2005.
In 2018 the Priceline Group modified its identify to Reserving Holdings to replicate the significance of the corporate’s largest model.
The Reserving Holdings Firm Factsheet experiences the variety of room nights booked yearly from 2008 to final yr.
“Room nights” refers back to the whole variety of nights booked by means of Reserving.com throughout all separate lodging. The yearly room nights booked by means of Reserving.com was rising steadily till 2020 when the pandemic put a halt to journey in lots of areas.
The graph under reveals the variety of nights booked annually:


12 months-Over-12 months Room Nights Reserved on Reserving.com | ||
---|---|---|
12 months | Nights Booked (Tens of millions) | % progress |
2008 | 40.8 | N/A |
2009 | 60.9 | 49.26% |
2010 | 92.8 | 52.38% |
2011 | 141.6 | 52.59% |
2012 | 197.5 | 39.48% |
2013 | 270.5 | 36.96% |
2014 | 346 | 27.91% |
2015 | 432 | 24.86% |
2016 | 557 | 28.94% |
2017 | 673 | 20.83% |
2018 | 760 | 12.93% |
2019 | 844 | 11.05% |
2020 | 355 | -57.94% |
2021 | 590 | 66.20% |
2022 | 900 | 52.54% |
Measured by way of whole room nights, between 2008 and 2019 (simply earlier than the pandemic), Reserving.com’s common progress charge was 32% per yr. That quantities to 2000% progress over 11 years.
Reserving’s Pre-COVID progress was most speedy earlier on between 2008 and 2011, when it averaged round 50% annual enhance in room nights offered. In 2018 and 2019, progress began to degree out.
Reserving’s speedy progress outpaced rivals and the journey trade at massive.
Reserving.com COVID-19 Pandemic Statistics


The previous a number of years have been turbulent for the journey trade. From pandemic-era shutdowns and restrictions to the post-pandemic journey increase and now international battle and wavering economies, there was plenty of change for websites like Reserving.com.
Because the main journey firm by way of market share, there was important strain for Reserving Holdings to keep up market dominance throughout and after the pandemic shakedown.
Listed below are the important thing statistics on Reserving.com’s losses from the pandemic, and its subsequent restoration.
Reserving.com Pandemic Losses
Like the remainder of the journey trade, Reserving.com noticed big drops in reservations and income in 2020.
From 2019 to 2020, the variety of room nights reserved by means of Reserving.com dropped by 68% because of the pandemic.
The impact of the pandemic can be hanging when wanting on the income of Reserving.com’s gross journey bookings, which dropped 63% from 2019 to 2020.
Impressively, even with the dramatic drop in gross journey bookings in 2020, Reserving Holdings nonetheless managed to do higher (barely) than break even with a internet revenue of $59 million. That was a 99% lower from the earlier yr’s internet revenue of $4.8 billion.
Nonetheless, that is much better efficiency than most firms and different web sites within the tourism trade fared in the course of the pandemic. For instance, based mostly on information from Macro Tendencies, Reserving Holding’s prime competitor, Expedia, operated at a internet lack of $2.7 billion in 2020.
Reserving.com Pandemic Restoration
World tourism hasn’t recovered to pre-pandemic ranges based mostly on 2022 information from the UN World Tourism Group. In 2022, 900 million folks traveled internationally. That’s a significant enchancment from 2020 and 2021, however it’s nonetheless 37% decrease than pre-pandemic ranges.
Most specialists don’t count on international tourism to recuperate to 2019 ranges till the tip of 2024.
However, Reserving.com and its mum or dad firm Reserving Holdings skilled a a lot faster rebound from the pandemic.
By 2022, Reserving.com’s whole variety of room nights offered was 6% above 2019 ranges, and income from gross journey bookings was up 25%.
Explaining Reserving.com’s Accelerated Restoration
There’s nobody apparent rationalization for why Reserving.com has outperformed different on-line journey brokers in recovering from the pandemic. Moderately, it’s a mixture of a number of advanced components.
One contributing issue is that, whereas Expedia focuses closely on North America, Reserving.com has the biggest journey market share in Europe by far.
That makes a distinction as a result of the lodge trade is vastly totally different between Europe and North America.
In North America, most lodges are operated by main chains (Wyndham, Marriott, and so forth.). These bigger chain firms have way more bargaining energy when negotiating with on-line journey businesses, that means decrease margins for these businesses.
However, in response to HospitalityNet, in Europe, solely 20-25% of lodges are half of a big chain model. Impartial lodges have much less bargaining energy, so Reserving.com can negotiate greater reserving charges. UN World Tourism Group analysis additionally reveals that Europe has seen the best restoration in journey and tourism.
This solely partially explains Reserving.com’s spectacular restoration although, particularly within the present international monetary scenario.
Reserving Holdings Firm Statistics


Reserving.com is owned by the mum or dad firm Reserving Holdings Inc. which was often known as the Priceline Group till February 2018.
Reserving Holdings’ manufacturers embody:
- Reserving.com
- Priceline
- Agoda
- Rentalcars.com
- KAYAK
- OpenTable
Collectively, they market every part from lodges to flights to restaurant reservations.
Listed below are the important thing Reserving Holdings statistics as the corporate continues to evolve.
Reserving Cell App and US Market Development
In recent times, Reserving Holdings has put important emphasis and energy into progress within the US market, which has usually been the stronghold of its prime competitor, Expedia. Reserving Holdings sees the Reserving App as a key to success within the US as Individuals are spending increasingly time on cell units.
Utilization information reveals that 40% of whole bookings and over 60% of room nights in America had been reserved on the cell app, in response to Journey Weekly.
Rental Automobiles, Flights, and Extra
Reserving.com began as a web site solely for reserving lodges, however the enterprise has now expanded to incorporate rental vehicles, airline tickets, short-term leases, and full trip packages. By including extra companies, Reserving.com has grow to be a full-service on-line journey company, resulting in higher transaction quantity and model progress.
Beneath is the breakdown of journey bookings for room nights, rental automobile days, and flights in 2021 and 2022 in response to the Reserving Holdings 2022 Annual Report:
Reserving.com Room Nights, Rental Automotive Days, and Airline Tickets Offered (in Tens of millions) | |||
---|---|---|---|
2021 | 2022 | % Enhance | |
Room nights | 591 | 896 | 51.6% |
Rental automobile days | 47 | 62 | 30.7% |
Airline tickets | 15 | 23 | 49.9% |
Clearly, journey lodgings and lodges are nonetheless the biggest enterprise section for Reserving. Nevertheless, the corporate has gained a robust foothold in rental vehicles and airline tickets. Specialists count on this development to proceed.
Reserving.com is already the trade chief for journey lodgings, and as its enterprise expands additional into rental vehicles, flights, and extra, the net journey big will solely solidify its place as the highest journey website on this planet.
Reserving.com Sustainability Statistics


As buzzwords like “local weather change” and “sustainability” have gotten extra salient within the international dialog, extra firms are starting to implement insurance policies geared towards sustainability.
Reserving Holdings has put extra emphasis on investing in sustainability in its operations and provide chain. The Reserving Holdings 2022 Sustainability Report supplies particulars on the progress made by the corporate.
Sustainable Journey
Reserving Holdings commissioned a third-party research in 2021 into vacationers’ attitudes towards sustainability. It seems that for vacationers across the globe, decreasing waste, consumption, and emissions is extra essential than ever.
Listed below are a few of the research’s key findings:
- 83% of vacationers consider sustainable journey is significant for the longer term.
- 84% of individuals wish to scale back waste whereas touring.
- 83% are prepared to take particular actions to cut back power consumption (like turning down heating or A/C of their lodge room).
- 79% plan to make use of extra eco-friendly modes of transportation like strolling, biking, or public transit quite than automobile leases or taxis.
- 76% of vacationers wish to make sure the financial influence of journey is unfold equally throughout socio-economic courses.
- 53% of persons are annoyed when lodging inhibit sustainable practices (e.g., by not offering recycling companies).
Journey Sustainable Program
In 2021 Reserving Holdings launched its Journey Sustainable Program with the objective of empowering prospects to make sustainable decisions and incentivizing personal lodging operators to implement sustainable practices.
This program lets room suppliers earn a Journey Sustainable Badge, which is seen to Reserving.com customers. The metrics for this badge had been developed with sustainability consulting agency ERM, and provides suppliers particular methods to enhance sustainability in 5 key areas: waste, power, and greenhouse gasses, water, supporting native communities, and defending nature.
To this point, greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge. That’s solely a small share of the 28 million Reserving.com companions, nevertheless it’s a step in the suitable route.
Reserving.com goals to have greater than 50% of whole visits by means of extra sustainable lodging by 2027.
Reserving.com Power Consumption and Emissions
Yearly, airline tickets, lodges, and different journey companies generate huge portions of greenhouse gasses. It’s no secret that journey is an energy-hungry, high-emissions trade.
Reserving Holdings has taken steps towards decreasing its direct and oblique power consumption and carbon emissions. Since 2019, Reserving Holdings has actively measured three emissions classes:
- Direct emissions from owned or managed belongings
- Oblique emissions from bought power
- Emissions generated from the corporate’s provide chain
The desk under experiences the emissions from these three classes:
Reserving Holdings Greenhouse Gasoline Emissions (measured in tCO2e) | |||
---|---|---|---|
2019 | 2021 | 2022 | |
Direct Emissions | 5,885 | 4,541 | 4,396 |
Oblique Emissions | 18,241 | 3,774 | 504 |
Provide Chain Emissions | 243,909 | 119,439 | 168,752 |
Whole Emissions | 268,035 | 127,754 | 173,652 |
Since 2019, Reserving Holdings has lowered its personal direct and oblique carbon emissions by 80%. That in itself is a worthy accomplishment, however 97% of the corporate’s whole emissions are generated elsewhere within the provide chain.
Whole emissions have been lowered by 45%, and Reserving Holdings goals to chop whole 2022 emissions by 50% earlier than 2030.
Sources and Methodology
This report is a complete and in-depth evaluation of Reserving.com’s international attain, market share, monetary information, progress over time, and sustainability insurance policies. I gathered information each from Reserving Holdings self-reporting and a variety of third-party sources.
Monetary and financial information got here from the Reserving Holdings Factsheet, the Reserving Holdings 2022 Annual Report, and Macro Tendencies Annual/Quarterly Monetary Metrics.
Web site site visitors and efficiency information got here from SimilarWeb area evaluation.
Journey and lodging trade statistics got here from the UN World Tourism Group’s Affect Evaluation of the COVID-19 Outbreak on Worldwide Tourism, Skift Analysis, and HospitalityNet.
Sustainability information got here from the Reserving Holdings 2022 Sustainability Report and Sustainable Journey Survey.
All sources not talked about listed here are cited instantly within the textual content.
There’s a super quantity of data and information accessible throughout these sources, however it’s disjointed and infrequently tough to interpret. I compiled uncooked information and particular person findings from these sources right into a single cohesive useful resource.
I used this wide selection of data to generate the tables, graphs, and statistics on this report.
Closing Findings
Reserving.com is the world’s largest journey web site, nevertheless it isn’t till you dive into the numbers that the size of Reserving.com’s market lead turns into clear. Reserving.com will get 500% extra site visitors than the following competing journey web site.
Certainly one of Reserving.com’s largest benefits is its place as a really international firm. Reserving.com’s prime competitor, Expedia, additionally has international attain however is decidedly centered on the US market. Reserving.com, however, began in Europe and has the strongest foothold there.
Reserving.com can be one of many solely main journey websites that has not solely totally recovered from the pandemic, however rebounded above pre-pandemic ranges. Whereas most journey firms (and the journey trade as a complete) aren’t anticipated to completely recuperate till the tip of 2024, Reserving.com is already promoting extra journey bookings and incomes extra income than it did in 2019.
So the important thing takeaway is that this: not solely is Reserving.com at the moment the dominant participant in journey, nevertheless it’s dominance is prone to proceed to develop.
Reserving.com FAQs
How many individuals use Reserving.com?
In September 2023, 231 million folks visited the Reserving.com web site.
How worthwhile is Reserving.com?
In 2022, Reserving Holding’s whole revenue was $3.1 billion.
What share does Reserving.com cost house owners?
Reserving.com expenses rental property house owners a 15% fee charge.
What’s the market place of Reserving.com?
Reserving.com is the biggest journey website on this planet each by income and by month-to-month site visitors.
Is Reserving.com larger than Expedia?
Sure, Reserving.com is greater than Expedia, with practically 7 occasions the month-to-month site visitors.