rag & bone captures the uncooked vitality of New York Metropolis in its spring 2025 marketing campaign, starring Abbey Lee Kershaw. The black-and-white visuals, shot by Drew Vickers, set the tone for a set that blends downtown edge with easy fashion.
rag & bone Spring 2025 Marketing campaign
Strolling by the streets of Manhattan, Abbey Lee wears relaxed denim, structured outerwear, and smooth equipment, embodying the model’s signature aesthetic. Stylist Malin Gilchrist curates a lineup that feels each undone and polished.
A pretend leather-based bomber jacket paired with slouchy denims exudes informal confidence, whereas a protracted trench layered over straight-leg denim and sharp boots rounds out the look. The Joni Chelsea boot makes a press release and structured purses steadiness the relaxed silhouettes.
Magnificence-wise, Abbey Lee’s tousled blonde waves by Lucas Wilson improve the marketing campaign’s easy vibe, whereas Yumi Lee’s understated make-up retains the concentrate on pure magnificence. The photographs, stuffed with motion and grit, translate the town’s pulse into wearable vogue.
