January 11, 2025
The sports activities retail big claims that the Solar Day Crimson emblem created by Woods intently resembles Puma’s signature emblem.
Puma goes after Tiger Woods for what the legendary sports activities model believes is a similarity between their two logos.
Puma, with its iconic emblem unchanged for 56 years, filed a discover of opposition towards Woods’s model on Jan. 2, Sports activities Illustrated experiences. The sports activities retail big claims that the Solar Day Crimson emblem created by Woods intently resembles Puma’s signature emblem.
This transfer places a cease to Solar Day Crimson’s efforts to trademark its emblem of a leaping tiger, composed of 15 strains to represent Woods’s 15 main championship victories. Its purple coloration comes from the purple Woods at all times wears on Sundays.
“As a result of complicated similarity of the marks and the an identical, legally an identical, or intently associated nature of the products and providers of the events, client confusion is probably going between the Challenged Marks and the Leaping Cat emblem,” the submitting says.
Woods continues to face authorized challenges over his model’s emblem. Puma’s lawsuit comes after Tigeraire, a private air product firm, filed a discover of opposition three months in the past, and can be at present in litigation in federal courtroom.
Woods launched Solar Day Crimson with TaylorMade in February 2024 following the tip of his 27-year partnership with Nike. Regardless of the opposition towards the emblem, TaylorMade tells CNBC that they “really feel very assured in our logos and logos.”
Nonetheless, trade insiders imagine Solar Day Crimson has a “important” forward earlier than trademarking its emblem.
“This can be a actual battle,” mentioned Josh Gerben, a trademark legal professional at Gerben IP. “Any time you’ve open litigation you may lose. I feel Puma has a reliable case.”
The 2 events should still attain a settlement earlier than the case goes to trial, which is prone to happen in September 2026, Gerben predicts. He additionally famous that disputes over logos are much less frequent than trademark conflicts involving names or slogans.
“Tiger definitely has a goal on his again,” he mentioned. “He’s large enough to maneuver markets.”
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