June 26, 2025
Pharrell Williams recordsdata a $14 million lawsuit towards an organization behind counterfeit BBC merchandise.
Pharrell Williams goes after a web based print-on-demand firm for allegedly promoting counterfeit replicas of his Billionaire Boys Membership firm.
The music and style mogul’s BBC Ice Cream LLC filed a $14 million lawsuit towards on-line retailer Spreadshirt, All Hip Hop studies. Williams is looking for damages and a courtroom order to cease the alleged infringement of his coveted streetwear model.
The grievance alleges Spreadshirt enabled unauthorized sellers to add and promote counterfeit BBC merchandise, dealing with printing, packaging, and transport, whereas hiding its involvement within the operation by means of “white label” packaging. Spreadshirt is accused of willfully taking part within the counterfeit scheme by failing to implement safeguards to forestall mental property theft from which it profited.
“[Spreadshirt’s] conduct continues unabated, and the manufacture, publishing, promoting on the market and gross sales of counterfeit and infringing Merchandise persist,” Williams’ lawyer Richard J. Pocker mentioned. “BBC brings this motion to place a cease to this ongoing illegal conduct and to carry [Spreadshirt] accountable for his or her actions.”
The lawsuit costs Spreadshirt with violating federal trademark legal guidelines, together with counterfeiting, trademark dilution, and false designation of origin. In response, BBC is looking for injunctive reduction, compensatory and punitive damages, lawyer’s charges, and a direct halt to the counterfeit gross sales.
Based in 2003 by Williams and Japanese designer Nigo, Billionaire Boys Membership & Ice Cream marked Williams’ first foray into style on the peak of his success as a sought-after music producer and artist. The model rapidly rose to prominence with its daring designs and silhouettes that blended luxurious style with skate and hip-hop tradition, cementing its place as a worldwide streetwear staple.
With flagship shops in New York and Miami and retail partnerships with Nordstrom, END, Ssense, and Selfridges, Billionaire Boys Membership has constructed its fame on mixing streetwear with luxurious. Williams has leveraged his music profession and star energy to raise the model, that includes it in music movies and most just lately in his Lego-animated biopic, Piece by Piece. At its core, BBC continues to champion its guiding motto: “Wealth is of the guts and thoughts, not the pocket.”
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