Kendrick Lamar is heading on tour, and the New England Patriots might have provide you with the cleverest approach to promote his upcoming present at their stadium.
The Patriots’ social workforce shared a video by which huge receiver Kendrick Bourne remade Lamar’s viral announcement video when he revealed that he’d be the headlining performer at subsequent 12 months’s Tremendous Bowl halftime present.
“You prepared?” asks Bourne firstly of the video, earlier than asserting who he’s. “Kendrick Lamar might be acting at Gillette Stadium. Will you be exhibiting up?”
Bourne then referenced Lamar’s “spherical two” line that many believed was a reference to Drake. “There’s just one alternative to see him right here. There’s no spherical twos. Catch him right here at Gillette Stadium on Could 12.”
The Patriots and their social workforce are tapped into all issues Lamar. The franchise additionally referenced the “Not Like Us” rapper’s viral MUSTARRRRRD meme after they shared an image of Tom Brady screaming on X with the road because the caption.
Earlier this week, it was introduced that Lamar might be heading out on an enormous stadium tour with SZA known as the Grand Nationwide Tour in 2025. It’ll kick off on Apr. 19 in Minneapolis, MN on the U.S. Financial institution Stadium and can wrap up on Jun. 18 in Washington, D.C. on the Northwest Stadium.
After an unique Money App Visa Card pre-sale that begins tomorrow (Dec. 4) at 10 a.m. native time, basic on-sale for tickets will go on sale Friday, Dec. 6 at 10 a.m.
Lamar’s stadium tour announcement got here on the identical day that his Grammy-nominated diss tune “Not Like Us” was revealed to be the highest entry on Apple Music’s year-end international songs chart. It beat out different large songs from this 12 months like Shaboozey’s “A Bar Music (Tipsy),” Sabrina Carpenter’s “Espresso,” and Benson Boone’s “Stunning Issues.”
The New England Patriots aren’t the one main group lately exhibiting like to Lamar. Heinz lately created billboards that decision the rapper a G.O.A.T and promote their mustard utilizing the identical viral line that the Patriots used of their social put up.