July 3, 2025
After shutting the model down in 1996, it was introduced again in 2012 and remains to be promoting sneakers in the present day
The primary NBA participant to have his personal shoe, former New York Knicks heart Patrick Ewing, expressed the rationale he positioned his destiny in his personal fingers after leaving Adidas again in 1989 to begin his personal footwear model, Ewing Athletics.
Based on The Basketball Community, the NBA Corridor of Famer was signed to the German firm after the New York crew chosen him with the general No. 1 choose within the 1985 NBA Draft. He was making $750,000 a yr from Adidas. He was with the sneaker firm for a number of years earlier than leaving the corporate after they instructed him that he “wasn’t the participant that they thought” he can be, since he injured himself.
“I believe throughout my first two years with the Knicks, I obtained damage, and I used to be with Adidas at the moment. Adidas got here to me and needed to scale back my fee as a result of they mentioned that I wasn’t the participant that they thought I used to be going to be. So, I instructed them to purchase me out,” mentioned Ewing.
And that’s precisely what the corporate did.
Ewing ended up partnering with Phoenix Built-in shoe government and Pony footwear founder Robert Muller to give you Ewing’s first signature sneaker, and Ewing Athletics was born. The corporate did properly for the Jamaican basketball participant because it introduced in $100 million in 1990 after launching the earlier yr.
The sneaker model did properly sufficient to proceed being profitable, however shut down in 1996. As his profession began to return to an finish, he ultimately signed with Nike.
After retiring, he began his teaching profession and was usually seen in public. Folks would ask him if he would ever deliver the Ewings again.
“Over time, I’ve had lots of people ask me once they’d see me at appearances or once I was teaching if I used to be ever bringing the footwear again,” Ewing mentioned. “I simply didn’t really feel comfy doing it.”
That modified in 2012 after he met shoe collector Dave Goldberg. Goldberg satisfied him to deliver Ewing Athletics again, and in August, the model relaunched in 33 shoe shops throughout the nation. The model nonetheless prospers in the present day because it continues to promote the sneakers all through the world.
Contemporary for the summer season, the ROGUE is again with an all new clear look. That includes a premium tumbled White leather-based higher contrasted in opposition to our signature Gum sole, this all new colorway will full your look this summer season. Accessible now at https://t.co/LkHzC6Ru9I. pic.twitter.com/YTn3GfPXFQ
— Ewing Athletics (@EwingAthletics) June 27, 2025
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