OnlyFans has tapped the founding father of a lingerie firm and former nude mannequin to launch enterprise courses on the platform.
Rachael McCrary, a longtime lingerie designer and founding father of the corporate Spice Rack, is launching 4 movies on OnlyFans Wednesday. The movies are fairly completely different from the same old OnlyFans fare. They’ll concentrate on pitching buyers, constructing a model, and navigating being an entrepreneur as a girl, McCrary tells WIRED. Extra movies will comply with. She’s additionally making a Spice Rack x OnlyFans clothes line that can launch on the positioning later this yr.
The transfer is OnlyFans’ first foray into making content material targeted solely on constructing a enterprise. It’s a part of the platform’s continued push into safe-for-work content material that’s meant to enhance the grownup content material it’s identified for.
“OnlyFans is a neighborhood of over 4 million creator companies, so it is smart that we’re the proper platform to share tips about entrepreneurship,” Keily Blair, CEO of OnlyFans, tells WIRED in an announcement. “As we’ve seen in different genres like comedy and sport, it takes only one creator to acknowledge the chance and others will comply with go well with.”
McCrary, 48, stated she met Blair on the tech convention Summit Baja final November, once they got here up with the concept.
As a former SuicideGirl—a neighborhood of alt pin-up ladies based within the early 2000s—she says she felt stigmatized by her previous when working in company style. At certainly one of her jobs, she says her colleagues checked out her SuicideGirls photographs whereas she was at work.
“I simply needed to begin crying,” she says.
Then she determined to launch her personal companies, however “pitching underwear to tech VCs, I already felt like I needed to show myself extra,” McCrary says. In response to Inc., just one % of VC-funded firms had been wholly led by ladies in 2024. Spice Rack, which McCrary says is backed by Sequoia Companions China and Mucker Capital, is amongst them.
“Being bare on the web and elevating enterprise capital from the biggest funds on the planet is a really uncommon Venn diagram,” McCrary says, including that OnlyFans was already trying to develop into extra non-adult content material. “We determined to do a masterclass format of enterprise courses.” The primary two courses will likely be free, whereas the others would require a subscription to McCrary’s web page.
Through the years, McCrary says, she’s been approached by many younger ladies, together with intercourse employees, searching for recommendation on the best way to begin their very own companies or pivot away from grownup content material. After she revealed her previous as a SuicideGirl on a panel in 2022, she says an grownup content material creator got here as much as her and stated, “I did not know that you just had been bare on the web, and that makes me really feel like I can have a profession after this.”