April 23, 2025
Mike Tresvant, Kirsten Atkinson, and Christopher White, previously of the SpringHill Firm, will lead the Model Partnerships staff.
Advanced has introduced three new govt hires and promotions because the media firm rolls out new model partnerships.
Advanced will tackle upcoming model partnerships with a brand new line-up of executives main the motion. Since its acquisition in March 2024, the platform has elevated its standing as a distinguished power in media tradition.
Mike Tresvant has accepted a promotion to govt vice chairman, Model Partnerships at Advanced. Based on a press launch shared with BLACK ENTERPRISE, the previous senior vice chairman has performed an important function in Advanced‘s progress. Throughout his tenure, he led the procurement of a number of model offers whereas accruing file gross sales for the platform. He’ll lead the change underneath Moksha Fitzgibbons, president at Advanced, to capitalize on this momentum.
Becoming a member of Tresvant’s staff is Kirsten Atkinson, who will handle model partnerships for the West Coast as senior vice chairman. The promoting and media powerhouse will domesticate extra partnerships that talk to the tradition and Advanced‘s rising significance inside it. By way of model collaborations and gross sales technique, she is going to spearhead new concepts that form the West Coast division whereas additionally overseeing the corporate’s international income.
Rounding out the staff, Advanced has added a brand new rent who will champion the East Coast. Christopher White will lead as senior vice chairman of Manufacturers Partnerships and Gross sales for the area, coming from his earlier management function at The Springhill Firm. With the experience gained from the LeBron James-founded leisure and media manufacturing firm, White will additional media gross sales as a income strategist.
Advanced hopes its rising success with ComplexCon and different ventures will additional its attain throughout youth tradition and the leisure sector. These key hires hope to implement ongoing and new methods for the platform’s subsequent period as its affect grows.
Regardless of an evolving media panorama, Advanced seeks to thrive amid the tides, chasing revolutionary concepts and storytelling in its multimedia campaigns. By way of extra in-person activations at main sporting occasions, Advanced and its model partnerships leaders hope to carry forth a worthwhile media technique that engages its viewers and creates prospects.
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