July 9, 2025
Nationwide Black Girls in Sports activities Day (NBWISD) 2025 goals to amplify Black girls sports activities brokers and followers by way of new examine.
The third annual Nationwide Black Girls in Sports activities Day (NBWISD) marked the event by unveiling a brand new examine that spotlights the totally different roles Black girls play in sports activities and their impression and visibility throughout the trade.
Launched July 7 in collaboration with Various Illustration and international company Wasserman, Half I of the Diverse Illustration x Wasserman Black Girls in Sports activities Report spotlights the cultural impression and protracted boundaries confronted by Black girls brokers and followers within the sports activities trade. Half II, set for launch in November 2025, will discover the experiences of Black girls executives and athletes.
“We created Nationwide Black Girls in Sports activities Day as a long-overdue acknowledgment of the work, excellence, and vitality Black girls deliver to each a part of the sports activities ecosystem,” Jaia Thomas, founding father of Various Illustration, mentioned in an announcement. “This partnership with Wasserman is a essential step ahead in shifting past symbolism towards structural change. Our hope is that this information not solely conjures up however calls for extra intentional hiring, advertising, and funding in Black girls. Not simply sooner or later a yr, however each day.”
Among the many report’s key findings is the stark underrepresentation of Black girls brokers, who comprise simply 2.3% of all NFLPA-certified brokers and solely 2% of NBPA-certified brokers. The foremost boundaries to development have been additionally highlighted, with over 87% of Black girls brokers who run their very own companies citing restricted alternatives for development at mid-to-large businesses.
Visibility issues, particularly in sports activities, however simply 11.7% of Black girls sports activities followers say they really feel absolutely seen and represented by sports activities organizations. Regardless of rising curiosity in girls’s sports activities, 73% of Black girls report solely following them often, crediting their restricted engagement to a scarcity of cultural illustration.
The report additionally emphasizes the worth of partaking Black girls as followers, noting they’re extra more likely to attend sporting occasions once they really feel an emotional connection to the groups, not only for leisure.
“Being in partnership with Various Illustration throughout this Nationwide Black Girls in Sports activities Day offers Wasserman a fantastic alternative to make clear the function of Black girls throughout sports activities, give flowers and recognition to these persevering with to pave a method ahead, and exhibit thought-leadership on key points that impression how Black girls maneuver all through this trade,” mentioned Lindsay LaBennett, vp, Impression & Inclusion at Wasserman. “We’re excited to make use of this second for not simply celebration however for training and furthering quite a lot of nice analysis work The Collective has achieved right here at Wasserman.”
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