Natalia Vodianova makes her return in Ermanno Scervino’s spring-summer 2025 marketing campaign, photographed by Luigi & Iango. The marketing campaign unfolds inside a softly lit lodge room, an intimate area paying homage to the Nineteen Seventies Italian cinema.
Ermanno Scervino Spring/Summer season 2025 Marketing campaign
Beforehand, the highest mannequin fronted final yr’s spring adverts. The setting, characterised by heat mild and understated luxurious, mirrors the gathering’s theme of sensuality and freedom. Every look tells a narrative of workmanship and materials innovation.
A standout piece is the guêpière-inspired cotton shirt, combining construction and softness. One other spotlight is the muslin and Valenciennes lace bra, boldly spotlighting lingerie codes with a touch of revolt.
The floral dévoré jacket mimics aged denim, including a classic but modern vibe, whereas the trompe-l’œil scuba jacket performs with texture.
Vodianova’s relaxed but poised demeanor shines in each shot. From delicate lace clothes to structured outerwear, the gathering speaks to a steadiness of management and abandon.
