Ciara returns with “Ecstasy,” a steamy new single launched beneath her Magnificence Marks label by way of Warner Music/ADA Worldwide—and the black-and-white visible that accompanies it reminds followers precisely why she’s nonetheless a drive in R&B. Glossy, minimal and dripping with sensuality, the video performs like an homage to her previous iconic visuals whereas reaffirming her presence within the now.
Shot in black and white, the video channels the sensual intimacy of “Promise” and the one lady present essence of “Trip.” She emerges from a cloud of smoke, slowly rising earlier than gliding right into a flooring grind, her signature strikes returning with newfound precision. As she puffs smoke and perches on a dice in a deep squat, the digital camera lingers on her silhouette—swish but highly effective.
Sporting a leather-based jacket and little else, Ciara transitions right into a chair routine evocative of a lap dance, her gold grills glinting as she sinks into the digital camera’s gaze. Along with her slicked-back ponytail and razor-sharp heels, she twists, shakes and hypnotizes by way of lyrics soaked in want. Halfway by way of the video, she breaks right into a crunk-style sequence—a nod to the explosive choreography that helped outline her early profession. The whole video is minimal in manufacturing, but deeply efficient anchored by Ciara’s physicality and framed by manufacturing that doesn’t overpower, however amplifies.
Directed by Diane Martel—the identical visionary behind “Promise”—and choreographed by Taylor Terry, with artistic path from longtime collaborator Jamaica Craft, “Ecstasy” is rooted in legacy. Terry’s résumé contains work with Beyoncé, Teyana Taylor, Chris Brown, Pharrell and Kanye West, and right here, her work with Ciara leads to choreography that feels each acquainted and freshly invigorated. Sonically, “Ecstasy” echoes the percussive patterns of “Promise,” grounding the visible in a soundscape that’s as rhythmic as it’s restrained.
Off-camera, Ciara continues to make headlines for her matchmaking expertise. It was just lately revealed that she and husband Russell Wilson performed a task in introducing Normani to her now-fiancé, NFL star DK Metcalf, a second the singer confirmed on The Jennifer Hudson Present. When requested who she’d wish to officiate her marriage ceremony, Normani didn’t hesitate: “Ciara.”
Whereas the world loves Ciara as a spouse, mom, and matchmaker, “Ecstasy” is a potent reminder that she stays a dynamic drive in R&B—nonetheless fluid, nonetheless fierce, and nonetheless shifting in methods solely she will.