- Microsoft’s CEO Satya Nadella has doubled down on the corporate’s multiplatform plan
- The CEO mentioned he’s “feeling, very, excellent about the place we’re in gaming”
- Nadella defined that Microsoft is “redefining what it means to be an Xbox fan”
Microsoft‘s CEO Satya Nadella has mentioned the corporate desires to redefine what it means to be an Xbox fan as he doubles down on its multiplatform plan.
This comes from Microsoft’s annual shareholder assembly final week, by way of GameFile, the place Nadella and Microsoft’s vice chairman of investor relations, Brett Iverson, mentioned the corporate’s gaming technique whereas additionally reflecting on its acquisition of Activision Blizzard.
When Iverson requested Nadella how he feels in regards to the early return on that funding and present progress of Microsoft’s gaming technique, the CEO mentioned he’s “feeling, very, excellent about the place we’re in gaming.”
“In actual fact, proper now, that is, like, the height season in gaming, clearly with Black Ops and the brand new Name of Responsibility,” mentioned Nadella, referring to Black Ops 6‘ launch and day one launch on Xbox Sport Go.
“It’s simply been unbelievable to see the launch and the advertising round it, the thrill round it and the love for gaming… If I give it some thought proper, we selected the secular development class in leisure, which we predict is gaming and mentioned, ‘Let’s double down on it’.”
The CEO pointed to the corporate’s current ‘That is an Xbox’ advertising marketing campaign, which showcased the vary of gadgets gamers can use to entry Xbox video games, explaining that it is a means Microsoft is “redefining what it means to be an Xbox fan: it’s about having the ability to take pleasure in Xbox on all of your gadgets.”
“And, extra importantly, I feel in [the] long-term, as an organization, we are able to deliver the very best of the AI innovation, cloud innovation, console innovation, PC innovation to construct the very best video games that may be loved by avid gamers all over the place,” Nadella added.