The partnership between Mercedes-Benz and can.i.am enters a brand new chapter.
Mercedes-Benz and famed musician, entrepreneur, and inventive will.i.am have revealed quite a few collaborative ventures over time, all of which showcase Mercedes-Benz’s signature luxurious and long-standing historical past, in addition to will.i.am’s avant-garde artistic sensibilities. Nevertheless, the newest addition to the collaboration between Mercedes-Benz and can.i.am combines leisure with the chopping fringe of know-how.
That’s the integration of FYI, an AI-powered platform based by will.i.am, into Mercedes-Benz in-car leisure methods via the brand new FYI RAiDiO app. Aiming to rework the expertise of radio, FYI RAiDiO is a conversational AI radio, which options customized voice characters, generally known as “Personas,” together with language fashions, internet content material, and music licenses to personalize the listening expertise.
Presently, the app options 16 interactive stations, with Pop Tradition, Tech and Music, Sports activities, and extra as themes, whereas extra themes are set to be launched in 2025. The “Personas” act as radio hosts, and listeners can ask them for data and get a real-time reply. Beginning with a beta program, FYI RAiDiO is obtainable for purchasers within the US now for house owners of the 2024 or newer E-Class and the CLE, in addition to the 2025 C-Class and the GLC. With the brand new Mercedes-Benz CLA being revealed, as effectively, the brand new entry-level mannequin may even function the brand new FYI RAiDiO app. On the intersection of know-how and leisure, will.i.am and Mercedes-Benz proceed to collaborate with FYI RAiDiO.
Picture Supply: Mercedes-Benz