Black-owned well being model Mela Nutritional vitamins introduced a partnership with WNBA champions Azurá Stevens and Dana Evans to spotlight the significance of girls of coloration beginning a wellness journey, in line with a press launch shared with BLACK ENTERPRISE.
The Los Angeles Sparks and Chicago Sky gamers be a part of Mela as model ambassadors and buyers with a shared ardour for encouraging ladies and younger women of coloration on the ability of vitamin and wellness. Mela Founder and CEO Ashley Harmon referred to Stevens and Evans as “unbelievable function fashions” and celebrated the partnership for such an necessary mission.
“Greater than 80% of Black ladies are vitamin D poor, a situation linked to double the charges of coronary heart illness, autoimmune problems, and sort 2 diabetes,” Harmon mentioned.
“This partnership is about creating impactful options to deal with these well being disparities whereas empowering our communities to prioritize their well being and wellness. Azurá and Dana are unbelievable function fashions, and we’re honored to have them champion our mission.”
The creator of the primary multivitamin particularly designed for the wants of girls of coloration, Every day Necessities, got here up with the idea after years of fighting vitamin D deficiency. Figuring out firsthand how vitamin deficiency can have an effect on the performances of WNBA gamers and the on a regular basis Black girl, Harmon hopes that working with these basketball champions will break down limitations and assist fight the inequality in ladies’s well being. Wellness is a lot greater than bodily well being; it’s about fairness, entry, and group,” Harmon continued.
Stevens shared comparable sentiments, reflecting on noticing how a lot the proper assets could make a distinction in your recreation. “As an athlete, I’ve seen firsthand how entry to the proper assets could make all of the distinction in reaching your full potential,” the WNBA energy ahead mentioned.
“Black ladies deserve wellness options designed particularly for them, and that’s why I’m proud to associate with Mela Nutritional vitamins. This partnership is about extra than simply dietary supplements—it’s about advancing well being fairness, empowering our group, and giving Black ladies the instruments they should thrive.”
The multivitamin was curated with years of analysis and focus teams to deal with the well being disparities epidemic towards ladies of coloration. In line with Nutra Substances USA, the method holds the next dosage of vitamin D3, B12, magnesium, and folate — vitamins that many ladies of coloration, particularly Black ladies, lack.
“Vitamin D deficiency is so frequent amongst Black ladies as a result of melanin reduces the pores and skin’s means to soak up vitamin D from daylight,” the founder famous.
“This deficiency is so essential, as it’s linked to double the charges of kind 2 diabetes, coronary heart illness, and breast most cancers.”
With merchandise like Every day Necessities, Mela Nutritional vitamins is setting a brand new commonplace for inclusivity within the trade. The model’s product line additionally offers assets addressing different rising well being considerations, together with hormonal imbalance, blood sugar administration, and stress discount.
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