Megan Thee Stallion teamed up with Walmart to launch a swimwear line simply because the retailer prepares to lift costs because of Trump-era tariffs.
Megan Thee Stallion might assist Walmart cool off a looming gross sales dip because the retail big braces for worth hikes tied to President Donald Trump’s tariffs.
Walmart confirmed it’s going to increase costs on a variety of things beginning late Could because of elevated import duties, however the firm is betting on a splashy new collaboration to maintain consumers engaged.
On Monday (Could 19), the rapper and entrepreneur will launch her self-designed swimwear line, Scorching Lady Summer season, completely at almost 500 Walmart shops and on-line.
The gathering options 18 items, together with bikinis, monokinis, one-piece fits and cover-ups, priced between $16 and $28.
The road is size-inclusive and designed to suit a broad vary of physique sorts. Megan Thee Stallion designed the whole assortment herself, making her the primary Hip-Hop artist to launch a swimwear model.
Walmart is the unique retailer for the road and additionally it is accessible on megantheestallion.com.
The launch comes at a important time for Walmart.
The corporate’s CFO, John David Rainey, known as the dimensions of the upcoming worth will increase “considerably unprecedented.” Classes impacted embody electronics, toys, clothes, dwelling home equipment and choose produce gadgets.
Regardless of a short lived 90-day discount in some Chinese language tariffs, Walmart stated it can’t take up all of the added prices because of skinny margins.
Associated