Marcellus Womack, Chief Model Strategist of 1% Model Company, embodies the uncommon fusion of strategic advertising brilliance and religious consciousness. Because the co-author of “Dope Black Boy 2 Wealthy Black Man” and “RUN IT: How one can $ecure The MILLION Greenback Bag In Enterprise,” Womack has carved a novel path within the advertising world by emphasizing hyperfocus and religious alignment. His journey by way of 2024 displays a profound dedication to each technological development and interior development, highlighted by the profitable implementation of a multi-million greenback advertising algorithm for Black-owned companies and the completion of his breakthrough guide, “The Savage Matrix.”
In an unique interview, Womack shares his insights on advertising, private development, and the intersection of religion and enterprise. His philosophy of “ONE massive concept that produces huge extraordinary outcomes” has not solely formed his method to model technique however has additionally influenced his private evolution as a “breakthrough warrior and human
Share three advertising cultural insights that you simply skilled as you do advertising influence work.
My method facilities on the precept that excellence in a single space displays functionality throughout all domains, emphasizing hyperfocus and discovering riches in niches. I’ve realized to determine a single Good Buyer Avatar to construct a complete model universe, as this illuminates the goal buyer mindset driving the model expertise. Moreover, I deal with figuring out one Moonshot Purpose that represents the model’s final success pinnacle, adopted by activating one breakthrough model promotion that captivates cultural consideration.
What have been the 2 excessive factors of your yr?
This yr, I achieved two important milestones. First, I efficiently activated a multi-million greenback advertising algorithm mannequin particularly designed for Black-owned rising model purchasers. Second, I accomplished writing a breakthrough guide titled “The Savage Matrix,” which explores the darkish facet of greatness.
What have you ever achieved to raise your self and enterprise?
I’ve superior each personally and professionally by designing a 10-point Profitable Life Blueprint and integrating revolutionary AI instruments into my enterprise operations.
What did you find out about your self that taught you one thing new?
Via my work and experiences, I found that my true superpower lies in my capacity to remind others of their very own inherent potential and capabilities.
How do you see your self incorporating AI in 3 ways that can make you completely different and extra profitable model?
I plan to distinguish my model and improve success by way of three key AI functions: implementing predictive analytics fashions, growing customized buyer engagement methods, and enhancing content material creation by way of generative AI.
How did you take heed to folks with a brand new ear for worth sharing?
I’ve developed a deeper appreciation for worth sharing by changing into extra attuned to vibrational power throughout conversations and listening to folks’s purest emotional wishes, which may solely be perceived by way of the guts.
The place did you journey that made you admire tradition extra?
My most important journey has been inside, exploring “The Infinite inside.”
Title three those that impressed you and what you realized from them.
Three people have profoundly influenced me: My son Simeon Womack, who revealed insights about selfless exceptionalism and the trail to greatness for a selected one and Black Messiah; Kamala Harris, who demonstrated the unstoppable nature of Black girls’s management potential; and Kendrick Lamar, who exemplified the Superior Artwork of Conflict.
How will the world see you in a different way within the new yr?
Within the coming yr, the world will acknowledge me as a larger champion of superhero greatness.
Title three podcast that you simply hear that you’d advocate to others and why?
I like to recommend three podcasts: Gil’s Enviornment for its elite cultural perception into peak efficiency by way of basketball; The Joe Budden Podcast for its perspective on hip hop tradition’s transformation; and Fact Transforms with Gaylon McDowell for its exploration of hardcore metaphysics.
How does religion offer you braveness and power?
My private religion gives braveness and power by way of the understanding that there’s just one energy and presence within the universe, which resides inside every individual, making nothing unattainable.
Two books you’ll advocate.
For these looking for inspiration and perception, I like to recommend two books: “Manifest Now” by Idel Ahmed and “Rayla 2212” by Ytasha Womack.
Join with Marcellus Womack:
LinkedIn: @MarcellusWomack
Instagram: @1PercentMineset
X (Twitter): @CellPR23