I used to be in Asia on a enterprise journey again when LIT was centered on designing precision efficiency tools for athletes once I was satisfied to strive my first chilly plunge. Coming from L.A., my colleagues knew how a lot I hate the chilly and stood round laughing at me for the primary 30 seconds. The laughs died out a lot ahead of later as a result of I ended up lasting in there for 4 minutes. After I emerged, I knew that chilly plunge was going to vary my total life.
FROM A MENTAL RESET TO A REBRAND
As an authorized coach coming from an athletically aggressive background, I’ve all the time advocated for and appreciated how psychological well being reveals up in health. Throughout my first-ever chilly plunge expertise, the second I may really feel my physique altering, acclimating to the 37-degree water, I began to really feel very calm. That was not the norm for me at the moment. My spouse was pregnant with our first baby, we had simply moved into a brand new dwelling, and I had been touring for work lots, so lots was happening directly.
I had extra power inside that day than I in all probability had inside a yr. My readability and focus had been sharper, I not wanted caffeine to perform, my stress receded, I felt unbelievable. I knew if one thing may make me really feel reinvigorated like this, then our purchasers would really feel the identical. From the second I observed feeling “Zen-like” till i received out 4 minutes later, I knew LIT was going to be within the chilly plunge enterprise, and I used to be able to go all in.
On that aircraft experience again dwelling, I began to consider the present chilly plunge firms in the marketplace and the way apparent it was that they’re capitalizing on the momentum of this development however actually don’t care whether or not they’re serving to folks or not. We determined using our background as health trainers can be an immeasurable profit for shoppers to study concerning the follow of chilly plunging, and we had been all for studying about how folks may chilly plunge and why.
As soon as I returned dwelling from that journey, we made it official to maneuver ahead with LIT as an all-in-one wellness longevity firm designing merchandise with built-in assist serving to empower folks to really feel and performance at their best.
MAKING COLD PLUNGES COOL AND SAUNAS HOT
We just lately moved to Utah – and it’s lots totally different than Los Angeles climate. It snows, rains, and the winds listed here are out of a film. Our objective was to make a chilly plunge sturdy sufficient to outlive in our yard. We added marine-grade metal to the interiors and exteriors and constructed insulation between these 3-inch-thick partitions in order that the water temperature stays proper the place you set it. When it’s -10 levels out right here, we need to preserve our plunge water temperature between 45-55 levels. Nevertheless, the built-in heater clearly should kick on and do some work as a result of we designed this on our private expertise. The insulated partitions are there for a purpose and that’s to be very aware about not having to make use of/waste extra electrical energy.
Chilly plunges have additionally by no means been cleaner. LIT’s chilly plunges are the one in the marketplace which might be chemical-free. Distinctive to our plunges, we integrated UVC gentle to kill micro organism within the water, which means no want for harsh, chemically handled water and no must have to empty the bathtub repeatedly. The UVC gentle cleans and filters the whole chilly plunge in below an hour. So, it’s secure to make use of for the subsequent particular person in lower than 10 minutes; an excellent characteristic for a multi-person family.
How, when, and what temperature it is best to chilly plunge will depend on what you’re aiming to get out of your chilly plunge – muscle restoration, sustained power, focus and readability, or a digestion assist.
Now onto warmth. LIT’s saunas are designed, once more, from my spouse Taylor and my private expertise dwelling collectively. It’s secure to say our sauna preferences are full opposites.
Taylor likes lower-heat and infrared mode, a light-based warmth for decrease temperature periods and splendid for direct physique heating, rest and muscle restoration. I prefer to sweat it out old-school fashion with a standard high-heat sauna expertise. That stated, I wasn’t going to create two totally different saunas for our dwelling tailor-made only for us.
So, we determined to double down on that, and construct the insides with crimson cedar, and a Hemlock exterior. We’ve all the time been very enthusiastic about product design at LIT, so we needed to make aesthetically stunning chilly plunges and saunas, whereas constructing product differentiators that we’d know our purchasers can be equally enthusiastic about.
Folks need to do distinction remedy, and so they like the concept of it. They simply don’t know what to do, and so they need to know easy methods to do it correctly with a purpose to get a return on funding, not one thing sitting there amassing mud as a result of they’re intimidated by it.
I’m completely happy to share my routine with them, like how I take advantage of scorching vs chilly distinction remedy with our saunas and plunges, and any particular way of life or health questions they might have in relation to the therapies, like which to make use of first. We’re in a position to tackle a lot of these matters in our LIT wellness e-newsletter that goes out, which is a good way we will present consults as health trainers on a bigger scale. You’ll be able to study extra about LIT’s merchandise by subscribing to the e-newsletter and going to our web site.
This text is a paid commercial offered by our sponsor. The views and claims expressed are these of the sponsor and don’t essentially replicate these of Muscle & Health or its editorial employees
